You are not logged in. LOG IN NOW >

First POST: Jumping

BY Micah L. Sifry | Tuesday, August 12 2014

The US Digital Service arrives; what hashtag activism is really good for; unmasking some anti-net-neutrality sock puppets; new voting technology advances; and much, much more. Read More

First POST: Thousands

BY Micah L. Sifry | Friday, August 16 2013

Exclusively for Personal Democracy Plus subscribers: The implications of Barton Gellman's huge new NSA scoop; Wired shows how tired it is of women; Shark Week ends; and much, much more. Read More

Using "Big Listening" and "Distributed Campaigning," Upwell Seeks a Sea-Change in Ocean Organizing

BY Micah L. Sifry | Tuesday, September 25 2012

Social mentions of "Shark Week" from 2010-present, courtesy Upwell

In this article, we're going to look at Upwell, a nonprofit that describes itself as "a data-driven social media PR agency" with just one client, the ocean, and just one goal: more people talking about the ocean. What it's doing with "big listening" and "distributed campaigning" is pioneering a new kind of online political organizing. Read More