First POST: New Bosses
BY Micah L. Sifry | Monday, July 14 2014
The battle over the UK's emergency surveillance legislation gets hotter; Color of Change goes after Congressional Black Caucus members over net neutrality; deep thoughts about self-driving cars and Amazon; and much, much more. Read More
How Low Can You Go? Why the $3 E-mail Ask is Working
BY Micah L. Sifry | Thursday, February 16 2012
All of a sudden, campaigns everywhere are literally begging for as little as $3 in their email fundraising pitches. Are Americans tapped out? Or is something else going on here? Read More
Holiday Book Suggestions for the Discerning PdF Reader [UPDATED]
BY Micah L. Sifry | Wednesday, December 22 2010
If you're like me and about to take off for some holiday R&R, you may be hunting around for some good reading to bring with you. Now, these suggestions are not for you if you want something truly non-work-related. ... Read More
What Matters Now?
BY Micah L. Sifry | Monday, December 14 2009
"What Matters Now" is a question we should ask ourselves all the time, but it also happens to be the title of a new, free e-book curated by our friend (and occasional PdF speaker) Seth Godin. He asked 70 people, ... Read More
Seth Godin on Non-Profits' Aversion to Change
BY Micah L. Sifry | Tuesday, September 15 2009
PdF friend Seth Godin has a great post up today, which he calls "The Problem With Non." It's a cri-de-couer aimed at the people who create and run non-profit organizations, especially those who imagine that they are ... Read More
Viral Marketing, an Oxymoron?
BY Micah L. Sifry | Thursday, September 6 2007
What is a real "viral campaign"? Does it even make sense to use the word marketing alongside the word viral? And why does the 2008 race seem to be almost devoid of real word-of-mouth/web success stories? Read More