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First POST: New Bosses

BY Micah L. Sifry | Monday, July 14 2014

The battle over the UK's emergency surveillance legislation gets hotter; Color of Change goes after Congressional Black Caucus members over net neutrality; deep thoughts about self-driving cars and Amazon; and much, much more. Read More

How Low Can You Go? Why the $3 E-mail Ask is Working

BY Micah L. Sifry | Thursday, February 16 2012

Panhandler in San Francisco, February 2008. Source: Wikimedia Commons

All of a sudden, campaigns everywhere are literally begging for as little as $3 in their email fundraising pitches. Are Americans tapped out? Or is something else going on here? Read More

Holiday Book Suggestions for the Discerning PdF Reader [UPDATED]

BY Micah L. Sifry | Wednesday, December 22 2010

If you're like me and about to take off for some holiday R&R, you may be hunting around for some good reading to bring with you. Now, these suggestions are not for you if you want something truly non-work-related. ... Read More

What Matters Now?

BY Micah L. Sifry | Monday, December 14 2009

"What Matters Now" is a question we should ask ourselves all the time, but it also happens to be the title of a new, free e-book curated by our friend (and occasional PdF speaker) Seth Godin. He asked 70 people, ... Read More

Seth Godin on Non-Profits' Aversion to Change

BY Micah L. Sifry | Tuesday, September 15 2009

PdF friend Seth Godin has a great post up today, which he calls "The Problem With Non." It's a cri-de-couer aimed at the people who create and run non-profit organizations, especially those who imagine that they are ... Read More

Viral Marketing, an Oxymoron?

BY Micah L. Sifry | Thursday, September 6 2007

What is a real "viral campaign"? Does it even make sense to use the word marketing alongside the word viral? And why does the 2008 race seem to be almost devoid of real word-of-mouth/web success stories? Read More