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Organizing for America: "A Start-up With the Assets of Google"

BY Micah L. Sifry | Monday, December 16 2013

OFA's Jon Carson addressing RootsCamp 2013 (Photo by Roshni Karwal)

To hear Jon Carson tell it, Organizing for America, the continuation of President Obama's massive 2012 political machine, was nothing but a one-man shop on January 20, 2013, just him sitting "in a Potbellies restaurant" near the White House charting out its future. Except for one thing. "We were a start-up that inherited the assets of Google." That is, as Carson, OFA's executive director, made clear at an open session last Friday morning at RootsCamp 2013, OFA isn't really a start-up at all, just a new bottle for all the campaign's old wine. And a much smaller bottle at that. For while OFA did inherit digital assets like the @barackobama Twitter account and its massive email list, it had to start from scratch raising money to pay for a staff and figure out what kind of role it could play as a loyal handservant to Obama in a post-campaign setting. Read More