Rick Santorum Ends Grassroots-Fueled Bid For Republican Presidential Nomination
BY Sarah Lai Stirland | Tuesday, April 10 2012
Rick Santorum, the former senator from Pennsylvania, suspended his presidential campaign on Tuesday, almost exactly a year after he announced the formation of his presidential exploratory committee.
Much of Santorum's presidential bid was fueled by under-the-radar support from the Christian evangelical community, even if it often failed to register in the polls.
Read MoreRick Santorum's Campaign Raises Eyebrows With Thank You E-Mails To Those Who Didn't Donate
BY Sarah Lai Stirland | Monday, April 2 2012
Rick Santorum's presidential campaign raised a few eyebrows recently when several people received e-mails thanking them for their financial donations to the campaign -- even though they hadn't contributed a dime. The ... Read More
First POST: All Shook Up
BY Miranda Neubauer | Thursday, March 22 2012
Today's news: A round-up of reactions to Romney Adviser Eric Fehrnstrom's comment about campaigns being like Etch-A-Sketch; Nielsen shares its findings about the demographics of the presidential candidates' online audience; a look at Harry Potter activism; more on Kony 2012; and New York City wants to run its own TLD. Read More
Republican National Committee Uses #ObamaonEmpty To Fuel Attacks On Obama's Energy Policy
BY Sarah Lai Stirland | Thursday, March 15 2012
Republicans accelerated their rhetorical assaults against President Obama on Thursday, hitting him hard in speeches and online over gas prices as those prices rise, and Obama’s poll numbers go down. The Republican ... Read More
'Evangelicals For Mitt' Tells Peers: Yes You Can Vote For Mitt, Really.
BY Sarah Lai Stirland | Tuesday, March 6 2012
"There's a non-trivial number of evangelicals who believe that if we have a Mormon president, that will 'legitimize' Mormonism, and make it more acceptable in their minds, and therefore more and more people will become Mormon, and if you believe that Mormonism isn't Christianity, then more and more people are going to go to hell," explained Charles Mitchell, a onetime conservative activist and co-author of the blog Evangelicals for Mitt. "Sometimes, some people will tell us pretty directly that 'You are sending people to hell.'"
Read MoreHow Much Should a Campaign Know About an Online Volunteer?
BY Nick Judd | Tuesday, January 31 2012
Rick Santorum's campaign is asking folks to go online and make calls today on the former senator from Pennsylvania's behalf. Earlier this morning I noted that Mitt Romney's team is doing the same.
One ongoing discussion around this type of tool is how much the campaign should know about the volunteer before the volunteer is allowed to, well, volunteer. Mitt Romney's campaign just asks for a name and email address. Santorum's campaign requires volunteers to put in a full address before it starts revealing to users of their click-to-call tool the names and phone numbers of prospective voters. It's an additional step to protect voters' privacy — and to get more data for the campaign — although it isn't difficult for tricksters to use a fake or inaccurate address in a form like this.
Read MoreRick Santorum's Vest: It Pays to Have Style
BY Nick Judd | Thursday, January 12 2012
Rick Santorum's campaign is milking the sweater vest for all that it's worth: Since its rise to prominence immediately prior to the Iowa primary, his clean-cut stylings have become a driver of revenue and earned media. Time's Alexandra Sifferlin notes:
In case you are not following the trends, the suit is old news and the sweater vest is back. Fear Rick’s Vest now has a Twitter feed, a Tumblr, a Facebook page and a YouTube video. Sure it might be just a fad, here today and gone tomorrow, but that’s fashion for you.Read More
Santorum Campaign Using Fundly.com to Crowd-Source $-Raising
BY Micah L. Sifry | Monday, January 9 2012
While Rick Santorum's campaign may have left some money on the table on the night of their Iowa caucus near-victory, they're trying to recoup with a "money-bomb" that is leaning heavily on the social fundraising platform Fundly.com. As of now they have almost 2,600 people raising money through the site, and they've collectively brought in almost $240,000. Read More
Santorum's Website After Iowa and his "Google Problem"
BY Nick Judd | Thursday, January 5 2012
Over at Search Engine Land, there's more baseball-insidery on Rick Santorum's online presence during and immediately after his big night in Iowa. The way the site was handled immediately after the Iowa caucus, Danny Sullivan writes, hurt Santorum's chances of keeping links to his pages higher in Google Search than pages that contribute to his "Google problem." Read More
Santorum's Campaign Chokes Online As Site Is Overwhelmed By Traffic
BY Sarah Lai Stirland and Nick Judd | Wednesday, January 4 2012
The results of Iowa Republicans' presidential nominating caucuses were not yet final when Rick Santorum took the podium to deliver a response, but one thing was clear: a vastly outspent, out-organized candidate had fought Mitt Romney, the Republican front-runner, almost to a draw. But just when Santorum's campaign could have made the most out of its online presence, his site began to malfunction. Read More