It's been a busy week in the 2008 presidential campaign--Hillary Clinton launched her online "conversation" (see David Weinberger's spot-on critique) and went to Iowa; John Edwards also did an online video web-chat that he calls a "live online discussion"; Barack Obama laid low and let the explosive growth of one unofficial Facebook group (now at more than 158,000 members) speak for him; and Bill Richardson formally announced his campaign launch.
Senator Joe Biden (D-DE) launched his presidential campaign, via web video, in a hail of controversy regarding comments he made in reference to fellow Democrat, Senator Barack Obama (IL). Within hours, the audio of his remarks made it to YouTube, as did a clip of FOX News -- no stranger to an Obama controversy -- airing Biden's clarification. The senator later joked about it with The Daily Show host, Jon Stewart. (Video here.)
In South Carolina, Senator John McCain (R-AZ) is determined to win as he picked up the support of forty State House members -- all caught on video -- via Laurin Manning of South Carolina '08.
Social network scholar Fred Stutzman takes a look at Barack Obama's new social networking site and how all candidates should view social networking sites: "Companies like Youtube and Myspace succeeded because they embraced openness... The candidate who embraces this mentality will make the most sense to the netvoter, as our sensibilities have changed significantly over the past few years."
Eve Fairbanks thinks that candidates' plunge into MySpace and Facebook and other facets of online pop culture isn't cool at all: "assimilating Internet tactics doesn’t mean you have to assimilate Internet culture, too: the unhinged language, the fake intimacy, the studied hipness." Who's to blame? Howard Dean: "Political consultants and aspiring candidates were wowed by the way Dean used the Internet to create energy and momentum behind his upstart campaign. They envied the way young people, inspired by the concept of the Web as 'people power,' were transformed into Deaniacs in droves."
My parents always taught me that you can learn a lot about a person by looking at the people with whom they choose to associate. It's something I have always believed. It is, however, something that is being tossed on its ear by social networking sites.
My question has been, and remains, what do your MySpace or Facebook friends say about you? Will campaigns be judged on the people they publicly affiliate with via social networking sites? Most importantly, will the media care?
Most mentions of social networking focus on the number of friends a candidate has, but nobody seems to care about the people that make up that number?

I tend to be more interested in "how the web is using them" than "how the candidates are using the web" in this site's mission. So of course I'm fascinated by the John Edwards Is Good website. I like the ambiguity of this slogan. Does it mean Edwards is good... looking, for America, at billiards? It could be any of the above.
When I saw first these 80's-inspired t-shirts popping up during the 2004 campaign, I took them for nothing more than a smarmy remark on Edwards' looks from some overly-clever college students. However, it seems that this meme has blossomed into a full-on campaign. While the goal was previously to market the shirt and take pictures of people wearing it in funny places, now the site seems to be semi-seriously promoting the election of John Edwards.
So what made Aregbe's group special? Just as in the case of Ben Parr's "Students Against Facebook News Feed", the success of the group was somewhat arbitrary, but there were factors that contributed to its success. First, Aregbe's group was properly timed. He created it the day after Obama's video "A Message from Barack" made its way around the web. Unlike the inevitable campaign announcements of Edwards and Clinton, Obama's announcement was a pleasant and noteworthy surprise to many. This, combined with the connected nature of Aregbe (his day job is advising college student government) made his timing and placement perfect. The message moved through his network (via Facebook news feeds) like wildfire, quickly arriving on the growth path that has let it to its success today. To boil things down a little more, this was a 1) perfectly-timed message sent to a 2) primed audience by a 3) maven/connector.
It took just a few hours, but at the moment it looks like the same grass-roots army that has been showing up online and on the streets for Barack Obama has also swung into gear on Eventful.com's new Politics page.
John McCain's social networking tool is a failure. A tipster passed along this National Public Radio segment regarding the politics + tech sphere as it relates to the Presidential campaign. Specifically, the story focuses on the importance of social networking to a candidate.
If you only heard this report, you might get the indication that John McCain is really dominating the social networking scene. But, you're much smarter than to trust Godzilla, right?
In the Times coverage of Myspace Impact Pages for political candidates, I was struck by the following paragraph:
Some observers believe that such efforts by MySpace and other social networking sites might make them influential among voters in 2008. Or, in tech language, such sites aspire to be the killer aps of this election cycle, reminiscent of what talk radio (particularly Rush Limbaugh) was in 1994, when it whipped up enthusiasm for the Republican landslide in the midterm elections, or what MoveOn.org was in 2004 when it emerged as a potent force to raise funds and drum up volunteers for the Democratic Party. In essence, we're searching for the holy grail of social media.
Two quick snippets from around the web:
Via YouTube Most Popular, a video of students at American University protesting presidential adviser Karl Rove. The video, unbearably blurry, shows students clashing with police outside a Karl Rove event. Embedding of the video is unfortunately disabled, so you'll have to click on over to see the video.
There's also been remarkable growth on an anti-Hillary Clinton Facebook group. In the past few days Stop Hillary Clinton: (One Million Strong AGAINST Hillary) has added over 20,000 members, bringing its total membership to just shy of 150,000. The group's mission is excerpted below:
Democrats, Republicans, and Independents can now unite behind a single cause- that of ensuring Hillary Clinton is not elected President of the United States.
Whether you are supporting Rudy Giuliani or Mitt Romney, John Edwards or Barack Obama a single goal exists, to ensure that another Clinton is not put into the White House.
Stephen DeMaura, the group's creator, has not replied to Techpresident's requests for comment.