Obama'08 Website Goes Live: Let's Click Some Buttons

stevegarfield's picture

It's 9:16 AM in Boston and I just visited BarackObama.com to check on the time of his live webstream. It's at 10:50 AM EST, but even more interesting is his new website.

Lot's to see here and explore before the announcement. The first thing you notice is the campaign's logo. It's the letter O in blue with red and white stripes at the bottom. There are menu options for Learn, Issues, Get Involved, Blog, Newsroom and Donate. You've also got In the News and an Obama Store.

There's a section called My.BarackObama.com which is subtitled, "This Campaign is About You" and has options to Create a Profile, Find Supporters Near You, Plan and Attend Events, Network, Become a Fundraiser, Write a Blog. There's also an Upcoming Events section.

On the far right is BarackTV. Clicking on that brings you to a page with an embedded Brightcove video player. There's a large video on the left with a listing of five videos on the right. When I play the video is smooth with no stuttering. You can also increase the size and make it bigger. I don't see any way to subscribe though to be notified of new videos.

I'd like to spend more time exploring all the features of the site, but right now I'm going to take a closer look at the buttons at the bottom of the page.

Barack Runs with the "Top Down"

Detailing what he thought was a bug at BarackObama.com, Michael Arrington found it odd that the site listed the "Gay Nigger Association of America for Barack Obama" as a supporter. Some quick digging turned up an error alright. The system automatically displayed the latest group created, whether it was actually supportive or not.

The bug ended up being the openness of the system.

Breaking News: The Barocket Takes Off on YouTube

Breaking news: Barack Obama is taking off like a rocket in the video-sphere, judging by the number of views his YouTube channel has garnered in the last 48 hours. Just take a look at our chart: After slowly rising in the last week to about 100,000 views, his site has shot through the roof, passing 400,000 in the last day. Everybody else is relatively flat.

Report: Obama's Unique Visitors Up 27 Percent, Clinton Down 34

Today, Comscore released a new report comparing the websites of Hillary Clinton and Barack Obama. As intuition may lead you, Senator Obama fares very well in this study. Here are some of the key statistics that jumped out at me.

  • HillaryClinton.com's audience of unique visitors dropped from 313,000 in January to 206,000 in February, a 34 percent drop.
  • BarackObama.com's audience of unique visitors grew from 297,000 in January to 376,000 in February, a 27 percent uptick.

Obama's MySpace Mess: Enter the Shovel Brigade

It's been quite a day out here on the internets, with the blogosphere buzzing over our story yesterday of how Obama volunteer Joe Anthony lost control of his MySpace Obama page to the pros at the Obama campaign. And now it looks like we're going to have another day to chew over the story, for the candidate himself and the campaign's internet director have waded into the fray.

A little while ago, just before Obama internet director put up a long post explaining his version of the events surrounding Anthony's MySpace adventure, Senator Obama personally called Anthony at home.

Reflections from Dean '04 regarding Obama's MySpace Challenge (elevated from comments)

This issue [Obama's MySpace Brouhaha] reminds me of questions that we had to deal with all the time on the Dean campaign. We called people like Joe Anthony "centers of gravity"-- people who had built up their own Dean communities. We wanted centers of gravity as close to campaign as possible without imploding.

How to Value a MySpace Mega-Group

One of the underlying issues raised by Obama's MySpace Mess is just what it takes to build a mega-group on a big social networking site, and how to value that work. I want to get into that here.

BarackSpace: What's Next For Joe Anthony? [UPDATE]

The dust is starting to settle on Obama's MySpace Mess. For those people who imagined that Joe Anthony might turn to the courts and sue the Obama campaign for taking control of a community space that he spent two-and-a-half years and thousands of hours nurturing, that move is fortunately for all concerned not in the cards.

Joe Anthony Challenges Joe Rospars

It's late on a Saturday and I don't have a lot of time to get into details, but for those people who have been following the Obama MySpace Mess, a quick heads-up is in order. Joe Anthony, the volunteer who started myspace.com/barackobama and built it for two-and-a-half years only to lose control of it last week to the Obama campaign, has posted a detailed critique of the official blog post written by Obama new media director Joe Rospars. You won't want to miss it.

Finding Value in Candidate Social Networks

Recently, Sen. Chris Dodd's presidential campaign announced the creation of a "social network aggregation" site - one that ostensibly would allow a visitor to browse Dodd's presence on all social networks at once. Using MyLifeBrand, an alpha-stage social network aggregator tool, the team put together a page which is available here. While Read/Write Web is overall positive on the value proposition of MyLifeBrand, Matt Safford of Appscout directs some well-founded criticism at Dodd's implementation..