John Edwards' blogger Amanda Marcotte has left his campaign staff, effective yesterday. The great deal of negative attention paid to her by the Catholic League's Bill Donohue, she says, made it impossible for her to keep serving her candidate effectively.

Salon has a very interesting article today by Lindsay Beyerstein of Majikthise on why she turned down the job that Amanda Marcotte briefly held with the Edwards campaign. She also addresses what she thinks is a major flaw in their online strategy: by making bloggers "official" you remove most of the value of their independent, outsider voices.

Live-blogging from the Conservative Political Action Conference in Washington, DC.

The Web on the Candidates

James Kotecki has been offering the presidential candidates free advice about using online video but he's disappointed in the one-way conversations most of them are conducting (read: they won't respond to him). John Edwards and Newt Gingrich wrote text responses to his videos analyzing their online campaigns; Joe Biden's campaign subscribed to Kotecki's videos. No other candidate has yet responded.

Jeff Jarvis responds to an article in the Politico by techPresident's Micah Sifry and Andrew Rasiej in which they compare the presidential candidates' use of video to the online videos of British MP David Cameron webcameron, in which the head of the Conservative party posts disarming and off-the-cuff videos that take place in his kitchen, on work trips, or anywhere else he happens to be. Compared to Cameron, Jarvis calls John McCain's videos "overproduced" and "overlong"; "Obama is spending too much time showing himself in front of big crowds and too little time just talking to us... Hillary is more casual but not candid. Yet they are all reveling in their ablity to make their own soundbites instead of being subject to the clipping whims of some network TV news editor."

When critics point to the Republican Party's problems online, my response is that our problems aren't online. Our problems are offline, in a cranky base, in a reluctance to truly motivate and inspire cause-oriented Republican voters, and in the fact that we are in power in the midst of an unpopular war. Many of these apparent problems go away or get a lot better once we unify against Hillary as the nominee. If this were simply a contest of Web sites and technology -- GeorgeWBush.com vs. JohnKerry.com in 2004, GOP.com vs. Democrats.org, Voter Vault vs. Demzilla, microtargeting vs. what exactly? -- Republicans would win hands down.

Or at least, that seems to have been the case until now.

I've worked with enough of the developers and tech visionaries on the Republican side to know that the talent to build great online experiences, ones that connect you directly with your voters, exists in abundance. But recently, this approach has lost ground to a theory that the best way to communicate with your base is through third parties like bloggers and social networks. That means Republicans are far out front on things like blogger conference calls, hashing out legislation on Red State, and Twittering. And they're quietly losing ground on the basics of online campaigning: e-mail lists, Web development, and video.

The candidate most effective at reaching women online will have a serious edge in the primary election. Why? More women vote than men. More women are online than men. Given the importance of reaching women online, all of the presidential campaigns have weak online operations for targeting women. Women make the key difference to primary victories, and although each presidential campaign has staff focused on women, they are doing very little to effectively target women online.

The Web on the Candidates

The growing use of broadband Internet is helping Barack Obama raise more money from more people than ever before, writes the Washington Post's Jose Antonio Vargas. Not only did about a third of Obama's second-quarter earnings of $32.8 million come from online donations, but 90 percent of those donations were under $100, and half were $25 or less. Even MyDD's Jerome Armstrong, a Dean Internet advisor in 2003, calls it "the largest grass-roots campaign in history for this stage of a presidential race." Beyond the appeal of the candidate, part of the reason for the big numbers may come from increased broadband access. African American adults' connection rates have nearly tripled from 14 percent in 2005 to 40 percent this year, according to Lee Rainie, director of the Pew Internet & American Life Project. "Folks online are doing things they've never done before," Rainie says.

The New York Times reports that, in addition to raising money in the form of small donations, Obama's campaign "has also employed novel tactics — like counting sales of $5 speech tickets or $4.50 Obama key chains as individual contributions — to pump up his numbers and transform grass-roots enthusiasm into more useful forms of support." The combination of traditional fundraising and counting paraphernalia sales toward his numbers has combined to give Obama more money ($58.4 million) than any candidate in either party. Another plus: in addition to bringing in more money, merchandise sales add names to the donor rolls.

While a quick glance at the biggest political blogs suggests that none of the presidential candidates have caught fire, lots of political bloggers are declaring their allegiance to a candidate, either with a post or by putting a button or badge on their site.
But it's not all that easy to find those blogs. So, here's a call to bloggers everywhere: If you've decided on your presidential candidate, let us know.

Feminist leader Gloria Feldt writes that the furor about Hillary Clinton and the gender card (see Pile On video) is a process of “desensitization” : we’re all trying to work out our collective discomfort with such a powerful woman. It’s new to all of us, so we have to talk about it, and often screw up. I agree with that. But it’s hurting the candidate. What so many pundits see as "surefootedness" is a calculated means not to alienate confused voters and a ravenous press.

Would you like that video question served with a latte? The meet me this Sunday at Rapture Cafe in NYC for a fun afternoon of 10Questions.