Edwards Blogger Heads for the Door

John Edwards' blogger Amanda Marcotte has left his campaign staff, effective yesterday. The great deal of negative attention paid to her by the Catholic League's Bill Donohue, she says, made it impossible for her to keep serving her candidate effectively.

Announcing Technorati Tracks: Blog Posts Mentioning Each Candidate

We're pleased to announce our newest feature: Technorati tracks, a series of dynamic charts that show how often bloggers are mentioning the presidential candidates over the last 30 and 90 days. The charts are broken down by party, and we've also included a third set showing how bloggers are also talking about prominent non-candidates like Al Gore, Newt Gingrich, Wesley Clark and Michael Bloomberg.

The dilemma of official campaign bloggers

Ruby Sinreich's picture

Salon has a very interesting article today by Lindsay Beyerstein of Majikthise on why she turned down the job that Amanda Marcotte briefly held with the Edwards campaign. She also addresses what she thinks is a major flaw in their online strategy: by making bloggers "official" you remove most of the value of their independent, outsider voices.

Forget YearlyKos, this is CPAC

Live-blogging from the Conservative Political Action Conference in Washington, DC.

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Daily Digest: 3/5/07

The Web on the Candidates

James Kotecki has been offering the presidential candidates free advice about using online video but he's disappointed in the one-way conversations most of them are conducting (read: they won't respond to him). John Edwards and Newt Gingrich wrote text responses to his videos analyzing their online campaigns; Joe Biden's campaign subscribed to Kotecki's videos. No other candidate has yet responded.

Jeff Jarvis responds to an article in the Politico by techPresident's Micah Sifry and Andrew Rasiej in which they compare the presidential candidates' use of video to the online videos of British MP David Cameron webcameron, in which the head of the Conservative party posts disarming and off-the-cuff videos that take place in his kitchen, on work trips, or anywhere else he happens to be. Compared to Cameron, Jarvis calls John McCain's videos "overproduced" and "overlong"; "Obama is spending too much time showing himself in front of big crowds and too little time just talking to us... Hillary is more casual but not candid. Yet they are all reveling in their ablity to make their own soundbites instead of being subject to the clipping whims of some network TV news editor."

The Rise of Ron Paul

I'm not sure how far we should take this analogy, but Ron Paul is to the Republicans of 2008 as Howard Dean was to the Democrats of 2004: the one candidate speaking out prominently against the war when his colleagues were silent or supportive. Since politics, like nature, abhors a vacuum, we shouldn't be surprised that he's starting to take off online.

Note to GOP: Websites Still Matter

When critics point to the Republican Party's problems online, my response is that our problems aren't online. Our problems are offline, in a cranky base, in a reluctance to truly motivate and inspire cause-oriented Republican voters, and in the fact that we are in power in the midst of an unpopular war. Many of these apparent problems go away or get a lot better once we unify against Hillary as the nominee. If this were simply a contest of Web sites and technology -- GeorgeWBush.com vs. JohnKerry.com in 2004, GOP.com vs. Democrats.org, Voter Vault vs. Demzilla, microtargeting vs. what exactly? -- Republicans would win hands down.

Or at least, that seems to have been the case until now.

I've worked with enough of the developers and tech visionaries on the Republican side to know that the talent to build great online experiences, ones that connect you directly with your voters, exists in abundance. But recently, this approach has lost ground to a theory that the best way to communicate with your base is through third parties like bloggers and social networks. That means Republicans are far out front on things like blogger conference calls, hashing out legislation on Red State, and Twittering. And they're quietly losing ground on the basics of online campaigning: e-mail lists, Web development, and video.

Our Charts Get a Facelift

Our-ever popular charts showing how the candidates are faring on Facebook, MySpace, YouTube, Eventful, and in the blogosphere have had the same alpha-stage design for some time, so we've given them a facelift.

Daily Digest 8/7/07

Caroline Giuliani likes Barack Obama; Fred Thompson goes 2.0; Huffington Post exposes the money chase; vote-trading gets legalized; bloggers debate diversity issues; Mitt Romney defends his religion on YouTube; and Elizabeth Edwards explains that "We can't make John black, we can't make him a woman."

Housekeeping: New Design Tweaks and Technorati Charts

As you may have noticed, we've made some spiffy design improvements to techPresident, all in the name of easily findable and navigable charts.

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