If you're on the Obama campaign email list, by now you've probably received a message alerting you to a special message from President-elect Barack Obama announcing the formation of "Organizing for America," the continuation of the organization that was built during his 2008 campaign.
No president has ever entered office with an organized social movement at his side, with the ability to reach millions of his supporters instantaneously and in as targeted a way as he wants. Nor have we ever been as networked to each other, with the ability to connect laterally by our own interests, as we are today.
It's interesting, then, how Obama's announcement papers over this tension. On the one hand, he says he needs his supporters' "help," that they will "drive" the organization and "must lead the way." Sounds great. On the other hand, he gives no details other than "you'll be receiving more information in the next few days about this organization" and that it will be "partnering" with the DNC. The rest is TBD. More below...
If you stop by our part of the Internet often, you'll know that here on techPres we've been interestedly tracking what would become of the energy, momentum, and -- perhaps most importantly -- the networks of people that drove the historic Obama presidential campaign. Recently, President Obama himself and senior campaign officials provided part of the answer by announcing the creation of Organizing for America, a "grassroots" organization that would continue to seek the change that powered the campaign.
But you can't help but notice something happening -- or rather, not happening -- this week. As Obama faces a major legislative battle over a multibillion dollar package intended to stimulate the struggling economy, his allies are not OFAers but congressional and business leaders. Those grassroots supporters haven't been called on to help craft or pass a bill that will likely shape America's economic future for decades to come. The message coming from Washington is a distinct, "No worries, we'll take care of this." Why is that?
Esquire Magazine's Lisa Taddeo has just written a 6000-word profile of Obama campaign manager David Plouffe. Here's the key grafs, which you'll find near the end of the long must-read:
We will soon know just how big the sleeping giant of American politics, now known as Organizing for America (OFA, for short) actually is.
That's because earlier today, David Plouffe, the group's de-facto boss, sent out an email asking Obama supporters to watch a video of the President defending his economic stimulus plan and urging them to share the video with others. At the same time, OFA has put out a call to its most active volunteers to organize "Economic Recovery House Meetings" for this weekend, and you can search for specifics on nearby meetings on the OFA website.
More details on OFA after the jump...
It looks like President Obama's email list still has a lot of punch to it. Yesterday, he sent out a mass email asking people to watch a four-and-a-half minute video addressing the Organizing for America house parties, and so far that video has garnered more than 460,000 views, nearly as many as his first video announcing OFA's launch. Beyond these metrics, it's pretty interesting to listen to how Obama's talks to his base. He doesn't use the word "crowdsourcing," but tell me if you don't hear it in how he describes how he plans to use the web to make sure his recovery plan works.