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Was That Political Ad Over the Top? New Survey Promises to Answer Straight from Voters' Mouths

BY Miranda Neubauer | Tuesday, July 24 2012

Similar to the way many news sites now ask visitors to flag stories as funny, discouraging or provocative, a new project plans to poll Internet users for their reactions to selected political ads.

Vanderbilt University and polling firm YouGov are launching a project that will ask a representative sample of 600 Americans to give their reactions to each of a number of controversial and "game-changing" ads, selected by the polling team and with the help of Republican consultant Fred Davis. Their responses will be collected through online surveys, and the results will be posted on the web.

The project could help researchers develop a more nuanced view of the effectiveness of ads, said Ken Goldstein, president of Kantar Media. The big mistake in looking at political advertising often is, he said, that "we were just counting bombs." This project "gives you the potential to make that more nuanced -- this particular ad aired this many times but is rated in these different ways."

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Biography of a 21st-Century Pollster

BY Nick Judd | Monday, August 22 2011

The Democratic polling firm Public Policy Polling is one of a few entities to rise to prominence in data-driven politics. PPP floated to the top tier of polling firms thanks to a tech-savvy approach of automated ... Read More

What Your Phone Says About Your Politics

BY Nancy Scola | Tuesday, February 9 2010

The San Francisco company Tulchin Research is out with some fun polling of California voters that fleshes out the intersection of tech and politics. Among the findings: Read More

Daily Digest: The Mobile Voter Double Whammy?

BY Nancy Scola | Wednesday, October 22 2008

The Web on the Candidates Google Maps Debuts Polling Places: If the air seems to be crackling with excitement today, it might be because Google has just connected up Google Maps with the Voting Information Project (VIP) ... Read More

Daily Digest: How to Drink from a Firehose (and Know the Election's Winners, to Boot)

BY Nancy Scola | Tuesday, October 14 2008

The Web on the Candidates From the Department of "What Alanis Morrisette Would Have Called Ironic But is Really Just Bad Timing": Brave New Films had its YouTube channel temporarily shuttered when the company ... Read More

Daily Digest: Does a Bill That Fails on the Web Make a Sound?

BY Nancy Scola | Wednesday, September 24 2008

The Web on the Candidates Bailout FAIL: Micah Sifry checks back in on the wave of protest that has greeted Treasury Secretary Henry Paulson's $700 billion bailout plan. From the appearance of the "fail" meme at ... Read More

Clinton Polls Her Email List

BY Michael Whitney | Wednesday, December 12 2007

Hillary Clinton's online operation is adapting the traditional tactics of polling and direct mail to survey subscribers of the campaign's email list.  Political campaigns have always contacted donors and potential ... Read More

Insta-Polling Young Voters, State by State

BY Michael Connery | Monday, September 24 2007

Our Voice 2008 is a new, nonpartisan youth politics site that is snap-polling its users on topical issues and providing its users with the means to break down that data by state for display on websites and social ... Read More

Women Online: Facts, Figures, and the 2008 Election

BY Morra Aarons-Mele | Monday, July 16 2007

The candidate most effective at reaching women online will have a serious edge in the primary election. Why? More women vote than men. More women are online than men. Given the importance of reaching women online, all of ... Read More