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[Op-Ed] Your In-Box is Personal, and That's What Makes Email Powerful

BY Martha Patzer | Wednesday, December 3 2014

Joe Rospars recently wrote in Time about the perceived “creative crisis" in the Democratic Party, a debate about online fundraising, and the responsibility writers, digital directors, and even candidates have to the creative direction of a campaign. Joe's answer -- “Don’t be lame” -- is a great place to start. But it doesn’t answer the why: Unlike those TV ads, email is personal. Read More