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[OP-ED]: In Defense of Big Data and Political Ad Targeting

BY Jordan Lieberman and Megan Cellucci | Monday, July 2 2012

Rebutting academic David Parry's suggestion last week that sophisticated online ad targeting is harmful to democracy, the managing director and senior digital strategist at online political advertising firm CampaignGrid write: "Voters have received relevant campaign information for at least a generation. Women often receive mailers about women’s issues, and voters with hunting licenses often receive mailers about a candidate’s position on the Second Amendment and gun control. CampaignGrid has used technology to move to the web activities that have taken place over the phone, through the mail, and – most intrusively – door-to-door, for decades. Assistant Professor Parry fails to connect how online advertising is any better or worse than other forms of sophisticated targeting that have been used for years." Read More

At #PDF12, Zac Moffatt Talks Digital Strategy

BY Nick Judd | Tuesday, June 12 2012

Zac Moffatt at Personal Democracy Forum 2012. Photo: Esty Stein / PDM

In a talk on PDF's main stage at New York University's Skirball Center for the Performing Arts, Mitt Romney's digital director Zac Moffatt delivered a pitch for online advertising. He pointed to survey data that indicates one in three online adults — and a majority of adults at all age levels are online, according to recent Pew data — are completely ignoring "live television," focusing instead on using tools like DVR to skip over ads entirely. The result is an ever-decreasing audience for television ads, something that makes digital work more important than people seem to think, Moffatt said. Read More

#PDF12: Announcing This Year's PDF Tumblr Fellows

BY Micah L. Sifry | Tuesday, June 5 2012

We're pleased to announce that thanks to the generous support of our friends at Tumblr, this year PDF is giving conference scholarships to nine highly deserving individuals who are innovating at the intersection of tech ... Read More

#PDF12: Announcing This Year's PDF Google Fellows

BY Micah L. Sifry | Monday, June 4 2012

We're pleased to announce the following people have been named Google Fellows for Personal Democracy Forum 2012. Fifteen highly creative and talented people were selected out of a competitive pool of more than one ... Read More

News Briefs

RSS Feed today >

First POST: Waking Up

Hillary Clinton's deleted emails might not be as gone as she thinks; people making decisions about encryption know nothing about encryption; Meerkat is dead (already); finding out that Facebook filters the newsfeed is, to some like waking up in the Matrix; and much, much more. GO

monday >

First POST: Clueless

Why boycotting Indiana isn't the greatest idea; but people and companies are still doing it anyway; "Flak for Slack chaps in yak app hack flap"; and much, much more. GO

friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

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