Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

[OP-ED]: In Defense of Big Data and Political Ad Targeting

BY Jordan Lieberman and Megan Cellucci | Monday, July 2 2012

Rebutting academic David Parry's suggestion last week that sophisticated online ad targeting is harmful to democracy, the managing director and senior digital strategist at online political advertising firm CampaignGrid write: "Voters have received relevant campaign information for at least a generation. Women often receive mailers about women’s issues, and voters with hunting licenses often receive mailers about a candidate’s position on the Second Amendment and gun control. CampaignGrid has used technology to move to the web activities that have taken place over the phone, through the mail, and – most intrusively – door-to-door, for decades. Assistant Professor Parry fails to connect how online advertising is any better or worse than other forms of sophisticated targeting that have been used for years." Read More

At #PDF12, Zac Moffatt Talks Digital Strategy

BY Nick Judd | Tuesday, June 12 2012

Zac Moffatt at Personal Democracy Forum 2012. Photo: Esty Stein / PDM

In a talk on PDF's main stage at New York University's Skirball Center for the Performing Arts, Mitt Romney's digital director Zac Moffatt delivered a pitch for online advertising. He pointed to survey data that indicates one in three online adults — and a majority of adults at all age levels are online, according to recent Pew data — are completely ignoring "live television," focusing instead on using tools like DVR to skip over ads entirely. The result is an ever-decreasing audience for television ads, something that makes digital work more important than people seem to think, Moffatt said. Read More

#PDF12: Announcing This Year's PDF Tumblr Fellows

BY Micah L. Sifry | Tuesday, June 5 2012

We're pleased to announce that thanks to the generous support of our friends at Tumblr, this year PDF is giving conference scholarships to nine highly deserving individuals who are innovating at the intersection of tech ... Read More

#PDF12: Announcing This Year's PDF Google Fellows

BY Micah L. Sifry | Monday, June 4 2012

We're pleased to announce the following people have been named Google Fellows for Personal Democracy Forum 2012. Fifteen highly creative and talented people were selected out of a competitive pool of more than one ... Read More

News Briefs

RSS Feed friday >

First POST: Spoilers

How the GOP hasn't fixed its tech talent gap; the most tech-savvy elected official in America, and the most tech-savvy state-wide candidate; and much, much more. GO

thursday >

First POST: Hot Spots

How Facebook's Mark Zuckerberg is making inroads in China; labor protests among Uber drivers spread to more cities; new data about the prevalence of online harassment; and much, much more. GO

wednesday >

First POST: Reminders

Why the RNC hasn't managed to reboot how Republican campaigns use voter data; new ways of using phone banking to get out the vote; how the UK's digital director is still ahead of the e-govt curve; and much, much more. GO

tuesday >

First POST: Patient Zero

Monica Lewinsky emerges with a mission to fight cyber-bullying; Marc Andreessen explains his political philosophy; tech donors to MayDay PAC get pushback from Congressional incumbents; and much, much more. GO

monday >

First POST: Front Pagers

How Facebook's trending topics feed is wrecking political news; debating the FBI's need for an encrypted phone "backdoor"; democratizing crisis data; and much, much more. GO

More