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[OP-ED]: In Defense of Big Data and Political Ad Targeting

BY Jordan Lieberman and Megan Cellucci | Monday, July 2 2012

Rebutting academic David Parry's suggestion last week that sophisticated online ad targeting is harmful to democracy, the managing director and senior digital strategist at online political advertising firm CampaignGrid write: "Voters have received relevant campaign information for at least a generation. Women often receive mailers about women’s issues, and voters with hunting licenses often receive mailers about a candidate’s position on the Second Amendment and gun control. CampaignGrid has used technology to move to the web activities that have taken place over the phone, through the mail, and – most intrusively – door-to-door, for decades. Assistant Professor Parry fails to connect how online advertising is any better or worse than other forms of sophisticated targeting that have been used for years." Read More

At #PDF12, Zac Moffatt Talks Digital Strategy

BY Nick Judd | Tuesday, June 12 2012

Zac Moffatt at Personal Democracy Forum 2012. Photo: Esty Stein / PDM

In a talk on PDF's main stage at New York University's Skirball Center for the Performing Arts, Mitt Romney's digital director Zac Moffatt delivered a pitch for online advertising. He pointed to survey data that indicates one in three online adults — and a majority of adults at all age levels are online, according to recent Pew data — are completely ignoring "live television," focusing instead on using tools like DVR to skip over ads entirely. The result is an ever-decreasing audience for television ads, something that makes digital work more important than people seem to think, Moffatt said. Read More

#PDF12: Announcing This Year's PDF Tumblr Fellows

BY Micah L. Sifry | Tuesday, June 5 2012

We're pleased to announce that thanks to the generous support of our friends at Tumblr, this year PDF is giving conference scholarships to nine highly deserving individuals who are innovating at the intersection of tech ... Read More

#PDF12: Announcing This Year's PDF Google Fellows

BY Micah L. Sifry | Monday, June 4 2012

We're pleased to announce the following people have been named Google Fellows for Personal Democracy Forum 2012. Fifteen highly creative and talented people were selected out of a competitive pool of more than one ... Read More

News Briefs

RSS Feed monday >

After Election Loss, Teachout and Wu Keep Up Net Neutrality and Anti-Comcast Merger Campaign

The Teachout/Wu campaign may have lost, but their pro net-neutrality campaign continued Monday as both former candidates participated in a rallly in New York City marking the final day to comment on the Federal Communications Commission's Internet proposals and kept up their pressure on Governor Andrew Cuomo. GO

friday >

NYC Politicians and Advocacy Groups Say Airbnb Misrepresents Sharing Economy

A coalition of New York election officials and affordable housing groups have launched an advocacy effort targeting Airbnb called "Share Better" that includes an ad campaign, a web platform, and social media outreach. GO

First POST: Data Dumps

The Internet Slowdown's impact on the FCC; Uber drivers try to go on strike; four kinds of civic tech; and much, much more. GO

thursday >

First POST: Positive Sums

How Teachout won some wealthy districts while Cuomo won some poor ones; DailyKos's explosive traffic growth; using Facebook for voter targeting; and much, much more. GO

wednesday >

First POST: Emergence

Evaluating the Teachout-Wu challenge; net neutrality defenders invoke an "internet slowdown"; NYC's first CTO; and much, much more. GO

tuesday >

De Blasio Names Minerva Tantoco First New York City CTO

Mayor Bill de Blasio named Minerva Tantoco as first New York City CTO Tuesday night in an announcement that was greeted with applause and cheers at the September meeting of the New York Tech Meet-Up. In his remarks, De Blasio said her task would be to develop a coordinated strategy for technology and innovation as it affects the city as a whole and the role of technology in all aspects of civic life from the economy and schools to civic participation, leading to a "redemocratization of society." He called Tantoco the perfect fit for the position as a somebody who is "great with technology, has a lot of experience, abiltiy and energy and ability to create from scratch and is a true New Yorker." GO

First POST: Fusion Politics

The Teachout-Wu Cuomo-Hochul race as it comes to a close; more criticism for Reddit as it prepares a major new round of funding; First Lady Michelle Obama as an Upworthy curator; and much, much more. GO

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