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[OP-ED]: In Defense of Big Data and Political Ad Targeting

BY Jordan Lieberman and Megan Cellucci | Monday, July 2 2012

Rebutting academic David Parry's suggestion last week that sophisticated online ad targeting is harmful to democracy, the managing director and senior digital strategist at online political advertising firm CampaignGrid write: "Voters have received relevant campaign information for at least a generation. Women often receive mailers about women’s issues, and voters with hunting licenses often receive mailers about a candidate’s position on the Second Amendment and gun control. CampaignGrid has used technology to move to the web activities that have taken place over the phone, through the mail, and – most intrusively – door-to-door, for decades. Assistant Professor Parry fails to connect how online advertising is any better or worse than other forms of sophisticated targeting that have been used for years." Read More

At #PDF12, Zac Moffatt Talks Digital Strategy

BY Nick Judd | Tuesday, June 12 2012

Zac Moffatt at Personal Democracy Forum 2012. Photo: Esty Stein / PDM

In a talk on PDF's main stage at New York University's Skirball Center for the Performing Arts, Mitt Romney's digital director Zac Moffatt delivered a pitch for online advertising. He pointed to survey data that indicates one in three online adults — and a majority of adults at all age levels are online, according to recent Pew data — are completely ignoring "live television," focusing instead on using tools like DVR to skip over ads entirely. The result is an ever-decreasing audience for television ads, something that makes digital work more important than people seem to think, Moffatt said. Read More

#PDF12: Announcing This Year's PDF Tumblr Fellows

BY Micah L. Sifry | Tuesday, June 5 2012

We're pleased to announce that thanks to the generous support of our friends at Tumblr, this year PDF is giving conference scholarships to nine highly deserving individuals who are innovating at the intersection of tech ... Read More

#PDF12: Announcing This Year's PDF Google Fellows

BY Micah L. Sifry | Monday, June 4 2012

We're pleased to announce the following people have been named Google Fellows for Personal Democracy Forum 2012. Fifteen highly creative and talented people were selected out of a competitive pool of more than one ... Read More

News Briefs

RSS Feed today >

First POST: Lifestyles

Google's CEO on "work-life balance"; how CloudFlare just doubled the size of the encrypted web; Dems like Twitter; Reps like Pinterest; and much, much more. GO

monday >

First POST: Showdown

How demonstrators in Hong Kong are using mobile tech to route around government control; will the news penetrate mainland China?; dueling spin from Dems and Reps on which party's tech efforts will matter more in November; and much, much more. GO

friday >

Pirate MEP Crowdsources Internet Policy Questions For Designated EU Commissioners

While the Pirate Party within Germany was facing internal disputes over the last week, the German Pirate Party member in the European Parliament, Julia Reda, is seeking to make the European Commission appointment process more transparent by crowdsourcing questions for the designated Commissioner for Digital Economy & Society and the designated Vice President for the Digital Single Market. GO

First POST: Dogfood

What ethical social networking might look like; can the iPhone promise more privacy?; how Obama did on transparency; and much, much more. GO

thursday >

First POST: Sucks

How the FCC can't communicate; tech is getting more political; Facebook might see a lawsuit for its mood manipulation experiment; and much, much more. GO

wednesday >

First POST: Wartime

A bizarre online marketing effort targets actress Emma Watson; why the news media needs to defend the privacy of its online readers; Chicago's playbook for civic user testing; and much, much more. GO

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