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Why Didn't Facebook Waive "Sponsored Post" Fees for Hurricane Sandy Relief?

BY Lea Zeltserman | Wednesday, November 7 2012

South Ferry subway station under water, the day after Hurricane Sandy (credit: MTAPhotos)
As the full scope of the disaster wrought by Hurricane Sandy sank in, volunteers in New York and New Jersey dropped everything to help the thousands evacuated from homes that were flooded, freezing and without electricity; many put out urgent calls for supplies and volunteers on Facebook, but their posts failed to reach a wide audience because the social media site did not suspend its fees for promoting posts — even as the New York Times and Wall Street Journal lowered their paywall in order to give people in the disaster-struck region access to information. Read More

News Briefs

RSS Feed friday >

First POST: Net Effects

Ballooning digital campaign teams; early registration deadlines kept millions of people from voting in 2012; love letters to Obamacare; and much, much more. GO

thursday >

First POST: Data-Driven

Get to know Clinton's digital team even better; Ted Cruz election announcement-related fundraising offers peak into the coming data-driven campaign arms race; New York City launches online community engagement pilot program called IdeaScale; and much, much more. GO

wednesday >

First POST: Too Much Information

Will Facebook become the Walmart of News?; Hillary Clinton's digital team; how easy it is to get your hands on 4.6 million license plate scans; and much, much more. GO

tuesday >

First POST: Firsts

Political reporters use Yik Yak to pep up stories about Ted Cruz's campaign announcement; The New York Times, Buzzfeed and National Geographic may agree to let Facebook host their news on its servers; Google fiber users to soon get targeted television ads; and much, much more. GO

monday >

First POST: Cowed

TedCruz.com for president; Meerkat fever; who does Facebook work for (probably not you); Medium, "the billionaire's typewriter"; and much, much more. GO

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