Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Hidden in Plain View: Obama 2012's Organizing Blueprint

BY Micah L. Sifry | Tuesday, July 3 2012

Image from "Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns."

Yesterday, the New Organizing Institute, a progressive training center, published a 210-page manual titled, "Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns." Written by and for campaigners at every level of politics, it is also the Obama 2012 field strategy, hidden in plain view. It is also an argument for a different way of campaigning than the traditional reliance on fundraising and TV ads, one that calls for starting earlier and engaging supporters more deeply in all aspects of a campaign's life, and one that builds on the one thing that may make campaigns in the digital age different: thanks to technology, it makes sense to involve more people. Indeed, it may be the best way to win. Read More

Workers' Voice Asks the Crowd for Campaigns to Care About

BY Miranda Neubauer | Monday, June 18 2012

Workers' Voice, the super PAC of the AFL-CIO, is close to finishing its "platform to encourage volunteer action," and expects to launch it next month, Eddie Vale, communications director for Workers' Voice, writes in an e-mail. Using that platform, supporters will be earn the right to direct some of the organization's spending by participating in Workers' Voice field and online program and completing certain actions. To complement that effort, similar to a survey that MoveOn recently sent to its supporters, it has sent a message to its supporters asking them which election races are important to them. Read More

Online Organizing In Wisconsin May Show Shades of Things to Come

BY Nick Judd | Wednesday, June 6 2012

Gov. Scott Walker's supporters celebrate ahead of his win yesterday. Photo: WisPolitics.com

Wisconsin Governor Scott Walker has many factors to thank for his victory in Tuesday's recall election. His supporters raised $7.50 for every dollar in Democrat Tom Barrett's campaign coffers and outspent Barrett's supporters in advertising. But one of the most striking things about his victory is that Republican grassroots activists used the web to mobilize a polarized electorate, something Democrats have traditionally been able to do more effectively. Read More

Online Organizing 2.0: How Change.org Found Its Groove (and Moved to the Center of Online Politics)

BY Micah L. Sifry | Tuesday, May 15 2012

Change.org.

For Personal Democracy Plus subscribers: How did Change.org, a political startup founded in 2007, finally find its groove? And what does its sudden emergence at the center of online politics mean for the future of advocacy? Read More

Obama's Campaign is Prepping to Roll Out the Online Campaign "Dashboard"

BY Nick Judd | Monday, May 14 2012

The Obama campaign is "poised" to unleash Dashboard, the campaign tool we've been hearing about in pieces here and there since November 2011, the Guardian's Ed Pilkington and Amanda Michel write. Read More

[OP-ED] Spin Machines: Remember When Political Tech Was Hard to Find?

BY Nick Judd | Tuesday, May 8 2012

Political technology has evolved to be faster and cheaper. Photo: Dottie Mae

Finding the tools necessary for political organizing today — on a scale large enough to reach and mobilize tens or hundreds of thousands of people at a time — just doesn't seem as hard or as costly as it may have been even four years ago. People have fewer barriers standing between them and a chance to act outside of existing party or institutional structures, and they're already introducing some eccentricity into the predictable orbit of American politics. Read More

Launching Today: "Worker's Voice," a Reboot of Union Political Action

BY Nick Judd | Thursday, April 12 2012

In D.C., a new labor group called Worker's Voice is just finishing up a launch event for what they're calling an update of labor's political organizing operations for 2012:

“The labor movement is the original social network,” said Eddie Vale, the communications director for the new group. “Workers’ Voice will be revolutionizing it for today’s world by taking our traditional field and organizing knowledge and applying it to the digital era and making it available to all workers.”
Read More

Things Online Organizers Say

BY Nick Judd | Wednesday, February 22 2012

What do you get when you put hundreds of left-leaning, meme-obsessed activists in the same place at the same time?

One is Rootscamp, a weekend gathering of the progressive organizer tribe in Washington, D.C., that wrapped up Sunday. Hundreds of activists convened for an unconference to talk about new tools and tactics for organizing online. The other correct answer is an, um, stuff people say video targeted to their peers and with a series of guest cameos by leading online organizers, including Rebuild the Dream's Natalie Foster, MoveOn's Daniel Mintz and Julia Rosen, Reddit cofounder Aaron Swartz, and others.

Read More

Ron Paul Rebellion Breaks Out On Reddit

BY Sarah Lai Stirland | Friday, December 16 2011

Photo: Flickr/Gage Skidmore

Rep. Ron Paul's vociferous supporters have a long history of organization on the web. Going back to the 2008 election and beyond, the Republican of Texas has always found a loud bloc of support online. On the link-sharing site Reddit, though, Paul supporters' ability to act in concert has ruffled some feathers. Fed up, some redditors are organizing a counter-insurgency against the Ron Paul Revolution. Read More

Starting With Occupy, New App Hopes to Make Facebook Better for Online Organizing

BY Nick Judd | Wednesday, December 7 2011

OccupyNetwork.com From union labor to Occupy Wall Street to the Tea Party, enthusiastic activists have shown that they can start up a Facebook group and organize their peers just as well as any established institution. ... Read More

News Briefs

RSS Feed wednesday >

First POST: Responding

The aftermath of Ferguson continues to reverberate; how one Senate campaign took advantage of Facebook's micro-targeting tools; the new Congress' tech agenda; and much, much more GO

tuesday >

First POST: Sad Reality

How social media changed the course of the Ferguson story; Ready for Hillary's 3-million-member email list; why Mark Cuban opposes net neutrality rules; and much, much more. GO

monday >

First POST: All Against All

Why Uber isn't "the future" of cities; why journalists lost control of journalism; how Sean Parker is spending his political money; and much, much more. GO

friday >

First POST: Power Frames

The differences between "old power" and "new power"; Uber as a new/old power hybrid; debating Clay Shirky's feminist cred; and much, much more. GO

More