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HealthCare.gov's Missed Opportunity: Private Online Insurance Brokers Still Left Out

BY Alex Howard | Tuesday, February 25 2014

Nearly five months after the troubled launch of Healthcare.gov, private online health insurance brokers are still not selling plans eligible for subsidies under the Affordable Care Act directly to consumers over the Internet, even though the mammoth law explicitly mandates that option. While consumers who aren't eligible for subsidies can use the online alternatives to Healthcare.gov, like eHealthInsurance.com, GetInsured.com and GoHealth.com, just as they have been able to do for years prior, a key component of the Obama administration's efforts to get people insured still isn't working quite right. Such brokers, classified as "Web-based entities" (WBE) by the United States government, have been chafing at the delays. Read More