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Obama 2012's Getting "Back to the We:" How's That Going? BuzzFeed Says Not So Well

BY Nick Judd | Monday, June 4 2012

Nobody disputes that the Obama campaign needs to use all the tools at its disposal to mobilize a grassroots base that is not as active and energized, or at least not yet, as it was in 2008. What's at issue is how effective the campaign has been so far in doing so — and we'll all find out by November, to be sure. Read More

Poetry of the Email Subject Line

BY Micah L. Sifry | Wednesday, May 23 2012

Micah Sifry discovers the unintentional poetry of email subject lines from Barack Obama's and Mitt Romney's presidential campaigns. Read More

Obama Campaign Wants to Know Why I'm Not Giving Any Money

BY Nick Judd | Monday, February 27 2012

The Obama campaign is emailing people on its list who have yet to donate to the campaign, asking them to fill out a survey with whether they plan to donate at all — looking for another quick data win in its never-ending quest to put the right message in front of the right potential supporter at the right time.

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How Low Can You Go? Why the $3 E-mail Ask is Working

BY Micah L. Sifry | Thursday, February 16 2012

Panhandler in San Francisco, February 2008. Source: Wikimedia Commons

All of a sudden, campaigns everywhere are literally begging for as little as $3 in their email fundraising pitches. Are Americans tapped out? Or is something else going on here? Read More

Santorum Campaign Using Fundly.com to Crowd-Source $-Raising

BY Micah L. Sifry | Monday, January 9 2012

While Rick Santorum's campaign may have left some money on the table on the night of their Iowa caucus near-victory, they're trying to recoup with a "money-bomb" that is leaning heavily on the social fundraising platform Fundly.com. As of now they have almost 2,600 people raising money through the site, and they've collectively brought in almost $240,000. Read More

Santorum's Campaign Chokes Online As Site Is Overwhelmed By Traffic

BY Sarah Lai Stirland and Nick Judd | Wednesday, January 4 2012

Rick Santorum in Iowa Tuesday night. YouTube

The results of Iowa Republicans' presidential nominating caucuses were not yet final when Rick Santorum took the podium to deliver a response, but one thing was clear: a vastly outspent, out-organized candidate had fought Mitt Romney, the Republican front-runner, almost to a draw. But just when Santorum's campaign could have made the most out of its online presence, his site began to malfunction. Read More

Obama's Golfing Habit Spurs New Romney Fundraising Microsite

BY Sarah Lai Stirland | Thursday, December 8 2011

As populist outrage continues to run unabated outside of the Beltway, both President Obama's re-election campaign and Mitt Romney's team are racing to paint each other as part of the out-of-touch one percent. Read More

Republican Candidates Raising Money Online One Fleece at a Time

BY Nick Judd | Thursday, October 27 2011

Maybe you could call it the wholesale fleecing of the Republican Party: The presidential campaigns of Rep. Michele Bachmann and former Gov. Mitt Romney sent out pretty much the exact same fund-raising email last night, ... Read More

ActBlue, Conduit for Online Dem Dollars, To Help Fund Biggest PACs of All

BY Nick Judd | Thursday, October 20 2011

The Democratic political fund-raising site ActBlue is the latest organization to adjust itself for the brave new future of campaign finance. Politico was first to report that the site this morning filed with the Federal ... Read More

Dave Winer asks, 'Did Politics Just Change?'

BY Nick Judd | Wednesday, October 12 2011

Dave Winer suggests that, if the Occupy protests are a sign of things to come, then the future of politics will be completely digital: If politics has changed, it's now in the domain of tech, completely. You won't use ... Read More