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[Op-Ed] Your In-Box is Personal, and That's What Makes Email Powerful

BY Martha Patzer | Wednesday, December 3 2014

Joe Rospars recently wrote in Time about the perceived “creative crisis" in the Democratic Party, a debate about online fundraising, and the responsibility writers, digital directors, and even candidates have to the creative direction of a campaign. Joe's answer -- “Don’t be lame” -- is a great place to start. But it doesn’t answer the why: Unlike those TV ads, email is personal. Read More

First POST: Nudges

BY Micah L. Sifry | Monday, November 3 2014

How campaign tech has evolved in 2014; Joe Rospars on the Democratic party email crisis; how Facebook, ABC News and BuzzFeed are going to data-mine politics heading into 2016; and much, much more. Read More

First POST: Leaders

BY Micah L. Sifry | Thursday, October 9 2014

Why the government shouldn't have a backdoor to your encrypted smartphone; 2016 hopeful Martin O'Malley on Wi-Fi as a human right; Mark Zuckerberg in India says the Internet access is a human right; and much, much more. Read More

First POST: Optimized

BY Micah L. Sifry | Tuesday, October 7 2014

Why the DCCC should optimize for brand loyalty along with fundraising; a new guide to civic tech; why some in Iceland like New Zealand's Internet Party; and much, much more. Read More

First POST: Increasing

BY Micah L. Sifry | Friday, October 3 2014

Debating the merits of FireChat for Hong Kong's protests; how Occupy Central could win; how the DCCC's email fundraising tactics have gone crazy; and much, much more. Read More

First POST: Outgassing

BY Micah L. Sifry | Wednesday, October 1 2014

How Beijing is throttling expressions of solidarity with the Hong Kong democracy protests; is the DCCC going overboard with its online fundraising tactics?; SumOfUs's innovative new engagement metric; and much, much more. Read More

First POST: Dueling

BY Micah L. Sifry | Thursday, August 7 2014

The RNC's hopes to reach young urban Uber-users; the DCCC's science of small-donor fundraising; a new mobile app for voter information launches; and much, much more. Read More

First POST: Experiments

BY Micah L. Sifry | Tuesday, July 29 2014

Lessig's MayDayPAC announces its first targets; Pierre Omidyar explains where First Look Media is going; OKCupid shares some experiments it's done on users; and much, much more. Read More

First POST: Headlining

BY Micah L. Sifry | Tuesday, July 15 2014

Republican efforts to catch up to Democratic techies begin to bear fruit; TV ads are getting targeted at specific viewers; comments to the FCC on its net neutrality/open Internet proposal close down; and much, much more. Read More

How to Raise $5 Million Online For Campaign Finance Reform: Why MayDay PAC Succeeded

BY Ben Wikler | Monday, July 14 2014

Lawrence Lessig as the president from the movie "Independence Day" (photoshop by Represent.us)

When Lawrence Lessig's MayDay SuperPAC reached its $5 million crowd-funding goal on July 4, on top of an earlier first-push target of $1 million, observers were sent reeling. The target had seemed not just ambitious, but naive: there just couldn't possibly be enough people out there who cared enough. And even if there were, there was no way to reach them—Lessig and his team gave themselves less than two months for the entire campaign. Not only that, but if they fell short, the money would all be refunded. It was a fool's errand. And then, literally as fireworks exploded up and down the East Coast on Independence Day, they hit their goal. How did they do it? Read More

News Briefs

RSS Feed friday >

First POST: MonopSony

Debating whether the Sony hack is a national security issue; living in the Age of Outrage; how Black Twitter is changing the civil rights scene; and much, much more. GO

tuesday >

First POST: Company

The global "Snowden effect" is huge; how many consumer-facing online services fail the user privacy test; the Dems' 2016 digital to-do list; and much, much more. GO

monday >

First POST: Mood Slime

The Sony email leak reveals the MPAA's campaign against Google; how Uber is lobbying in local markets; mapping the #MillionsMarchNYC; and much, much more. GO

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