With #40Dollars Push, White House Cracks a Twitter Engagement Code
BY Nick Judd | Wednesday, December 21 2011
Yesterday afternoon, as part of the White House's online push around payroll tax extensions, the administration's digital staff went across platforms to deliver a prompt: No tax cut extension means $40 less per paycheck for a family making $50,000 a year, so, what does $40 mean to you? Many online prompts fail to spark anything. But this one is getting a lot of answers. Read More
Tumblr Is Happy With Its Aggressive Anti-SOPA Advocacy
BY Nick Judd | Thursday, November 17 2011
Tumblr reports that their advocacy push around the Stop Online Piracy Act yesterday generated 87,834 calls to representatives and a total of 1,293 hours talking to staffers on Capitol Hill: Yesterday we did a historic ... Read More
From All Sides, Online Pushes to Scrap the Deal
BY Nick Judd | Monday, August 1 2011
As members of Congress gather in Washington ahead of a vote on the controversial debt deal, all sides of this argument are urging action online — and for most of them, it's a call to scuttle the deal. Conservatives ... Read More
Call to Round Up Nuclear Supporters in Japan Starts a Scandal
BY Nick Judd | Monday, August 1 2011
While tens of thousands of people in Japan are unable to return to their homes after earthquake and tsunami damage caused a still-ongoing nuclear disaster in March, at the Fukushima Daiichi power plant about 136 miles ... Read More
The Forty-Percent Rule
BY Nick Judd | Friday, April 8 2011
Reform Immigration for America, an advocacy group that supports a path to citizenship for undocumented immigrants, says in a new report* that 39 percent of people on its list of mobile phone users who signed up for their ... Read More
Report: Benchmarking Online Advocacy Against Major Non-Profits
BY Nancy Scola | Tuesday, May 19 2009