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What You Can (and Can't) Do with Facebook Ads

BY Nancy Scola | Wednesday, September 2 2009

A careful reader wrote in recently to cry foul on a post I wrote that linked to a Plum Line blog item on the campaign of Americans United for Change, a labor-backed group, to run ads targeting Read More

Live by the Facebook, Die by the Facebook: New Ad Targets Palin's Friends

BY Nancy Scola | Tuesday, August 25 2009

Greg Sargent notes that Americans United for Change, the labor-backed pro-health reform group, is going after Sarah Palin on her own turf. AUC is running an ad specifically targeted at Palin's considerable fan base on ... Read More

The Political Ad Practice Insiders Want to Keep Secret

BY Kate Kaye | Thursday, June 25 2009

Political advertisers use all sorts of data to reach specific groups of voters through Web ads. But voter file data isn't what typically comes to mind. Most political campaign insiders would like to keep it that way. Read More

The Forensics on Deeds' "Google Surge"

BY Nancy Scola | Monday, June 15 2009

ClickZ's Kate Kaye talks to the Democratic firm behind the ad buy in Creigh Deeds' remarkable primary win in Virginia, and finds that the campaign spent half of its overall online budget on the 28-hour surge -- sending ... Read More

Priceless

BY Nancy Scola | Thursday, May 14 2009

Recalling the Online Ad Wars of 2008 (Book Excerpt)

BY Micah L. Sifry | Monday, May 4 2009

If most media outlets covering the presidential campaigns had anything to say about it, Facebook, YouTube, blogs, and other social media phenomena would get all the credit for making 2008 the most digital election ever. ... Read More

Inside-Baseball Search Ads Shape the EFCA Debate

BY Nancy Scola | Thursday, April 2 2009

We noted yesterday that the forces assembled around the Employee Free Choice Act now being battled over in Washington are making use of Google ads linked to obvious search terms like "EFCA." But things get even ... Read More

New York Congressional Campaign Used Rare Google Ad Tactic

BY Kate Kaye | Wednesday, April 1 2009

(Reposted from Click Z) Yesterday's closely-watched special congressional election in New York's 20th District prompted the use of a rarely-employed online ad tactic some liken to carpet bombing. Call it the "Google ... Read More