[CALL - JOIN US]: Thursday, 1 p.m.: What Ad Targeting Is Doing to Democracy
BY Micah L. Sifry | Wednesday, May 2 2012
We all know how the Internet is enhancing the power of citizens to band together to take action around common causes. And these days you can hardly spend more than a few minutes online before you bump into some campaign led by consumers taking on a company, demanding changes and often getting them. But what if while all this is going on, a deeper power shift is under way that is quietly tilting the playing field towards anyone with the money and motive to manipulate web users by collecting all kinds of data about them and then assiduously targeting people in ways they're barely aware of? That's just one of the big questions I'm looking forward to covering on this Thursday's PDPlus call with Joseph Turow, author of the valuable new book, "The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth." RSVP here. Read More
Team Obama Spends Big On Digital
BY Nick Judd | Wednesday, February 1 2012
There's more to come from recently filed campaign finance reports from the presidential campaigns. Meantime, Politico notes that Barack Obama's re-election effort has so far spent $2.2 million in online advertising, millions more on payroll and $809,000 on computer equipment and software. Read More
Headed Into Iowa Caucus, Santorum Jockeys for Position Online
BY Sarah Lai Stirland | Tuesday, January 3 2012
Just hours away from the outcome of the Iowa caucuses, former Pennsylvania Sen. Rick Santorum's campaign is looking online to make the most of his sudden rise to prominence. Read More
Google Picks Former Bush Staffer As Envoy to Republicans
BY Nick Judd | Wednesday, September 14 2011
A former spokesman for President George W. Bush will run outreach to Republican campaigns on Google's behalf, Politico and The Hill's Hillicon Valley report today. Rob Saliterman, who served as communications director ... Read More
In Wisconsin, Savvy Organizing Online, But Not Much Marketing
BY Nick Judd | Friday, July 15 2011
Writing for ClickZ Politics, Kate Kaye takes a look at the online action — or lack thereof — around the Wisconsin recall effort. In the wake of the Wisconsin state legislature's passage of a controversial ... Read More
The Digital Harry Reid
BY Nancy Scola | Friday, May 20 2011
Over on Campaigns & Elections, Several of the online consultants who worked on Harry Reid's successful 2010 re-election bid peel back the curtain on what they did for the Senate majority leader, from remarketing to ... Read More
Franking Facebook?
BY Nancy Scola | Monday, May 2 2011
Facebook's ads might not be targeted enough to satisfy congressional franking regulations as they stand today, reports Roll Call's Daniel Newhauser: Franking statutes forbid House Members from using official resources to ... Read More
Drudge-raising
BY Nancy Scola | Friday, October 22 2010
Taegan Goddard picks up on an internal memo from the Senate campaign of Rep. Mark Kirk, Republican from Illinois, that indicates that the total haul from an online Kirk ad on the Drudge Report was, at the time of the ... Read More