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Disclosure in the Tiny Ad Space

BY Nancy Scola | Thursday, September 9 2010

Politico's Morning Tech has some great reporting on Google's request for the Federal Election Commission to clarify how online political ad disclosure requirements, an in particular the application of disclosures that ... Read More

If You Liked That Bill...

BY Nancy Scola | Friday, May 28 2010

The Progressive Change Campaign Committee is running online ads highlighting the logic of supporting both Bill Clinton and, in the Democratic run-off, Lt. Gov. Bill Halter -- despite the former president's endorsement ... Read More

The Gingrich Formula for New Media Spending

BY Nancy Scola | Monday, May 24 2010

Newt Gingrich, political consultant, floated the idea on PBS NewsHour that political candidates should have "as big a budget for new media as you have for radio and television." National Journal's Ashlie ... Read More

Making the Most of "Meg-a-Tar"

BY Nancy Scola | Monday, March 22 2010

The New York Times had a piece this weekend describing a new ad technique being used out in California that features a claymation-like avatar of Meg Whitman, Republican candidate in the governor's race there, saying bad ... Read More

Going After Lou Dobbs

BY Nancy Scola | Tuesday, February 16 2010

Credit: Chong + Koster Read More

And the Winner is...Google

BY Nancy Scola | Wednesday, January 20 2010

There's a pretty good chance that you've already seen evidence elsewhere of the fact that Google is rather thrilled with how aggressively Scott Brown's campaign embraced the suite of Google tools in his win. Read More

Inside Brown's Online Ad Strategy

BY Nancy Scola | Tuesday, January 19 2010

ClickZ's Kate Kaye has a look at the Massachusetts Republican's online operation, with some good details on online ad strategy and insights from the campaign's new media staff and consultants: Read More