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From YouTube to Facebook, New Digital Targeting Helps Romney Campaign Reach Voters

BY Sarah Lai Stirland | Thursday, December 22 2011

Mitt Romney's preroll ad on a Bloomberg clip playing on YouTube in Iowa

Mitt Romney's campaign team has carefully planned a digital ad blitz over the year as it hunts for voters in every virtual nook and cranny in the emerging post-live television world, and is now blanketing Iowa in targeted online ads that use just about every new trick in the Internet marketing playbook. Read More

Life Skills

BY Nancy Scola | Tuesday, April 26 2011

Ha. Democratic online strategist Tim Tagaris, now with the SEIU, explains how he has used his professional-grade online abilities in his personal life: Once bought Google ads against @usairways bc they made me 6 hours ... Read More

"ObamaCare": Google Ads on the World As It Is

BY Nancy Scola | Thursday, December 16 2010

A Google search ad for HealthCare.gov keyed to the search term "ObamaCare" Read More

Business Group Buys Up YouTube's Top Ad Slot (Updated)

BY Nancy Scola | Monday, November 1 2010

Image credit: Google/YouTube Read More

DNC Drops Millions on Online Mobilization Ads

BY Nancy Scola | Monday, November 1 2010

The Democratic National Committee says that it's put a healthy $2.5 million on online ads in the homestretch, reports Ben Smith: A DNC spokeswoman, Lynda Tran, says the committee has launched a giant, last-minute online ... Read More

All Online Politics is Personalized, Or May Soon Be

BY Nancy Scola | Monday, October 25 2010

As online political advertising and email targeting mature, you can imagine that campaigns would really enjoy knowing a great deal about what you do online, and what it says about you as a person -- and a voter. Read More

How Do We Know If the Spaghetti's Sticking?

BY Nancy Scola | Friday, October 15 2010

HuffPo's Sam Stein assesses the state of the online arms race, lumping together everything from online ads to fundraising drives to Twitter feeds to canvassing apps. The conclusion: we don't really know how effective any ... Read More

News Briefs

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Beyond @Congressedits, Capitol Hill Looks for Entry to Wikipedia

As he recently told techPresident, the creator of Congressedits did not aim to make Members of Congress look bad, but said he hoped that they would recognize the importance of Wikipedia as a public space and engage more with its community. "If staffers and politicians identified as Wikipedians, that would be super. You could imagine politicians' home pages with a list of their recent edits, that they would be proud of the things that they are doing." On Capitol Hill, there is in fact interest in making that vision a reality, starting off with an initial conversation that could create a framework for more Wikipedians in Congress. GO

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In the Philippines, Citizens Go Undercover With Bantay to Monitor Public Offices

The Philippines, a country of almost 100 million, is considered among the most corrupt country in Southeast Asia, despite a boost in Transparency International's Corruption Perception Index in the past few years (from 134th in 2010 to 94th in 2013 out of 175.) Corruption involves all levels of government, but benefits also from a mindset of tolerance, says Happy Feraren, the co-founder of Bantay.ph, an anti-corruption educational initiative that teaches citizens how to monitor the quality of government services, sometimes by going undercover. GO

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