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From YouTube to Facebook, New Digital Targeting Helps Romney Campaign Reach Voters

BY Sarah Lai Stirland | Thursday, December 22 2011

Mitt Romney's preroll ad on a Bloomberg clip playing on YouTube in Iowa

Mitt Romney's campaign team has carefully planned a digital ad blitz over the year as it hunts for voters in every virtual nook and cranny in the emerging post-live television world, and is now blanketing Iowa in targeted online ads that use just about every new trick in the Internet marketing playbook. Read More

Life Skills

BY Nancy Scola | Tuesday, April 26 2011

Ha. Democratic online strategist Tim Tagaris, now with the SEIU, explains how he has used his professional-grade online abilities in his personal life: Once bought Google ads against @usairways bc they made me 6 hours ... Read More

"ObamaCare": Google Ads on the World As It Is

BY Nancy Scola | Thursday, December 16 2010

A Google search ad for HealthCare.gov keyed to the search term "ObamaCare" Read More

Business Group Buys Up YouTube's Top Ad Slot (Updated)

BY Nancy Scola | Monday, November 1 2010

Image credit: Google/YouTube Read More

DNC Drops Millions on Online Mobilization Ads

BY Nancy Scola | Monday, November 1 2010

The Democratic National Committee says that it's put a healthy $2.5 million on online ads in the homestretch, reports Ben Smith: A DNC spokeswoman, Lynda Tran, says the committee has launched a giant, last-minute online ... Read More

All Online Politics is Personalized, Or May Soon Be

BY Nancy Scola | Monday, October 25 2010

As online political advertising and email targeting mature, you can imagine that campaigns would really enjoy knowing a great deal about what you do online, and what it says about you as a person -- and a voter. Read More

How Do We Know If the Spaghetti's Sticking?

BY Nancy Scola | Friday, October 15 2010

HuffPo's Sam Stein assesses the state of the online arms race, lumping together everything from online ads to fundraising drives to Twitter feeds to canvassing apps. The conclusion: we don't really know how effective any ... Read More

News Briefs

RSS Feed wednesday >

First POST: Responding

The aftermath of Ferguson continues to reverberate; how one Senate campaign took advantage of Facebook's micro-targeting tools; the new Congress' tech agenda; and much, much more GO

tuesday >

First POST: Sad Reality

How social media changed the course of the Ferguson story; Ready for Hillary's 3-million-member email list; why Mark Cuban opposes net neutrality rules; and much, much more. GO

monday >

First POST: All Against All

Why Uber isn't "the future" of cities; why journalists lost control of journalism; how Sean Parker is spending his political money; and much, much more. GO

friday >

First POST: Power Frames

The differences between "old power" and "new power"; Uber as a new/old power hybrid; debating Clay Shirky's feminist cred; and much, much more. GO

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