Romney Campaign Targets Obama's Barnard Commencement Speech With Google Ads
BY Miranda Neubauer | Monday, May 14 2012
New York City area web users looking for details about Barnard College's Commencement Ceremony, where President Barack Obama gave the Commencement Address earlier this afternoon, are also likely to have encountered a targeted ad calling out "Obama's Wasteful Spending" on Mitt Romney's website, as Emily Schultheis from Politico first reported. While she suggested it was targeted at only the zip code where the college is located on Manhattan's Upper West Side, it also showed up on a search for a zip code located in Queens, while accessing the Internet from Lower Manhattan. But it did not show up for an Internet user located outside the New York area. Read More
What You Missed: How Ad Targeting is Changing Democracy
BY Miranda Neubauer | Thursday, May 3 2012
On Thursday's Personal Democracy Plus Call, Joseph Turow, author of The Daily You, warned that most Americans are significantly unaware of the ways that marketing companies collect information about them, particularly online, and are unable to control how that data is being used or have an informed discussion how about such data collection is influencing their media and Internet experience. Turow has written extensively about how the advertising business has evolved to be significantly shaped by agency conglomerates, at the same time as the media landscape has grown from network television and radio to cable television and the web. A full archive of the call will be available soon for Personal Democracy Plus subscribers from this page. Read More
Spotted: Scott Brown Ads on YouTube
BY Miranda Neubauer | Wednesday, February 29 2012
Sen. Scott Brown (R-Mass.) has begun advertising his campaign online beyond Massachusetts using the Google ad network, including on YouTube. Read More
Engine Still Running Anti-SOPA Google Ads
BY Nick Judd | Thursday, January 19 2012
TechPresident spotted an anti-SOPA Google ad today on Daily Kos, next to Markos Moulitsas' takedown of Democrats who refuse to back away from the Stop Online Piracy Act. The ad comes from Engine, an advocacy outfit put together late last year to advocate on behalf of Internet industry. A great many lawmakers washed their hands of the controversial anti-piracy bill and its companion Senate legislation yesterday — and nearly all of them were Republicans. Moulitsas is not pleased. Read More
From YouTube to Facebook, New Digital Targeting Helps Romney Campaign Reach Voters
BY Sarah Lai Stirland | Thursday, December 22 2011
Mitt Romney's campaign team has carefully planned a digital ad blitz over the year as it hunts for voters in every virtual nook and cranny in the emerging post-live television world, and is now blanketing Iowa in targeted online ads that use just about every new trick in the Internet marketing playbook. Read More
Life Skills
BY Nancy Scola | Tuesday, April 26 2011
Ha. Democratic online strategist Tim Tagaris, now with the SEIU, explains how he has used his professional-grade online abilities in his personal life: Once bought Google ads against @usairways bc they made me 6 hours ... Read More
"ObamaCare": Google Ads on the World As It Is
BY Nancy Scola | Thursday, December 16 2010
A Google search ad for HealthCare.gov keyed to the search term "ObamaCare" Read More
Business Group Buys Up YouTube's Top Ad Slot (Updated)
BY Nancy Scola | Monday, November 1 2010
Image credit: Google/YouTube Read More
DNC Drops Millions on Online Mobilization Ads
BY Nancy Scola | Monday, November 1 2010
The Democratic National Committee says that it's put a healthy $2.5 million on online ads in the homestretch, reports Ben Smith: A DNC spokeswoman, Lynda Tran, says the committee has launched a giant, last-minute online ... Read More