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A Guide to Using Social Media Well in Government and Advocacy

BY Jed Sundwall | Monday, November 19 2012

NASA's Curiosity Rover's home page on Twitter

Today's social media environment is full of opportunities to reach the public in new ways and challenges on how to do it right. But across government and advocacy organizations, to use social media effectively, you need two things: something worth saying and the ability to say it well. How do you know what your agency should talk about? How do you know what the public expects from you? How do you train the people writing for your agency on what to say and how they should sound? The goal of this short guide, written by social media expert Jed Sundwall, is to teach you how to use guidelines to help your agency serve the public through a clear social media voice. Guidelines can help your agency sound more human. They can help you develop a strong, appropriate, and memorable voice for your agency. Ultimately, they can help you develop an enduring 21st century communications operation. Read More

Digital Diplomacy, Continued

BY Nick Judd | Friday, November 11 2011

Jimmy Leach, the head of digital engagement for the British Foreign and Commonwealth Office, writes in to say there's a difference between message and medium when it comes to officials and blogs. Earlier this week, I ... Read More

In Diplomacy, Apparently There Are Some Things Online You Can't Un-Say [UPDATED]

BY Nick Judd | Tuesday, November 8 2011

In October, British ambassador to Sudan Nicholas Kay published a blog post on his official blog that tackled hunger in Sudan head-on. "How do you celebrate World Food Day in a country where hunger stalks the land?" he ... Read More