OFA Targets Congress on Guns and Some Members Fire Back
BY Micah L. Sifry | Wednesday, February 27 2013
Whatever else you might say about Organizing for Action -- whose funding mechanism looks like a classic influence-peddling scheme -- the suggestion that the group is creating spam-bots to harass opposing members of Congress is ludicrous on its face. Read More
Jeremy Bird on the Future of Organizing for America, 2012 and Beyond
BY Micah L. Sifry | Wednesday, December 5 2012
"We weren't quick enough out of the gate," four years ago, says Jeremy Bird, the national field director of President Obama's re-election campaign. "We will be quicker this time." He's not talking about the race just concluded. He's talking about how Organizing for America, the president's political organization, operated in the days and months after Obama's first election in 2008, compared to what is coming now. Read More
After Obama 3.0, What Will 4.0 Look Like? TheAction.org Isn't Waiting for the Answer
BY Micah L. Sifry | Wednesday, November 21 2012
What next for the millions of people, tens of thousands of volunteers and several thousand staff who came together to propel Barack Obama to re-election? Will there be a real "outside" Washington strategy to put pressure on recalcitrant Members of Congress? Will they use the massive lists and online presence that were built around the campaign? Organizers of TheAction.org say they aren't waiting for answers to these big questions, but they are mobilizing to tap Obama's post-election, online and off, to try to keep him from compromising on repealing the Bush tax cuts on the wealthiest Americans. Read More
What Role for Obama's Organizers in a Second Term?
BY Micah L. Sifry | Wednesday, November 7 2012
Having won re-election in large degree by rebuilding a massive campaign organization, will Barack Obama do anything differently this time in how he relates to that base? There were hints in his victory speech last night that perhaps something might be different this time. Read More
Hidden in Plain View: Obama 2012's Organizing Blueprint
BY Micah L. Sifry | Tuesday, July 3 2012
Yesterday, the New Organizing Institute, a progressive training center, published a 210-page manual titled, "Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns." Written by and for campaigners at every level of politics, it is also the Obama 2012 field strategy, hidden in plain view. It is also an argument for a different way of campaigning than the traditional reliance on fundraising and TV ads, one that calls for starting earlier and engaging supporters more deeply in all aspects of a campaign's life, and one that builds on the one thing that may make campaigns in the digital age different: thanks to technology, it makes sense to involve more people. Indeed, it may be the best way to win. Read More
Obama Raises a Whopping $86M, But Not As Grassroots as They Want You To Think
BY Micah L. Sifry | Wednesday, July 13 2011
Obama campaign manager Jim Messina has announced that Obama 2012 has raised a whopping $86 million in the second quarter of this year, shattering George W. Bush's prior record of $50 million in a quarter, and way ahead ... Read More
Obama's "Big Things" Email is an "Unforced Error"
BY Micah L. Sifry | Thursday, April 28 2011
As Nancy Scola noted here yesterday, Obama campaign manager Jim Messina may be an unlikely video star, whose David Plouffe-like "strategy update" to the campaign's base has been getting almost as many views as one from ... Read More
So Easy You Might Accidentally Make a Phone Call for Obama
BY Nancy Scola | Monday, October 18 2010
Seriously, with 15 days to go before election day, the DNC's new media shop is rolling out more products than I can keep up with. So, I offer, with what I admit is little context, a simple pointer to yesterday's ... Read More
Dems Tell Story of the Obama Years, District by District
BY Nancy Scola | Thursday, October 14 2010