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Teddy Goff and Joe Rospars On How Obama's Campaign Is Trying to Get Back to the "We"

BY Nick Judd | Friday, February 17 2012

Getting back to the "we" of Barack Obama's 2008 campaign — the now-legendary level of energy and individual commitment from grassroots volunteers that Obama was able to harness en route to an improbable victory in the Democratic primary and then in the general election for the presidency of the United States — is in many ways the "central challenge" of his 2012 re-election effort, Obama for America Digital Director Teddy Goff said Friday.Speaking with Obama's chief digital strategist, Joe Rospars, and techPresident publisher Andrew Rasiej at a Social Media Week event in a conference room at Thomson-Reuters with a panoramic view of New York City, Goff described the myriad ways Obama's re-election effort is looking to harness digital tools to connect with voters, whether they be supporters from 2008 or newcomers to politics.

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Team Obama's Questlove Endorsement

BY Miranda Neubauer | Thursday, February 16 2012

In a video, Questlove, the drummer and joint frontman of the The Roots, the in-house band for Late Night with Jimmy Fallon, endorsed Barack Obama's reelection as part of the campaign's African Americans for Obama effort. "When I started supporting Barack Obama in 2008 he promised to bring real change and hope to our country and community as a whole," he says in the video. "This is not a quick fix. It's not like you can take a wand, 'BING,' and just make magic overnight. He needs eight years to finish the mission and we need to have his back." Read More

Obama's New, Stretchy, Mobile-Friendly Site Redesign

BY Nick Judd | Friday, November 18 2011

The Obama campaign has relaunched its website: Things are looking a bit different around here. We’ve done some tweaking and polishing to better showcase all the progress we're making on the ground and make sure you ... Read More

Tripping the Switch from Organizing for America to OFA '12

BY Nancy Scola | Monday, May 2 2011

Politico's Ben Smith details the reconversion of Organizing for America into the online army of the Obama '12 presidential campaign: President Obama ’s aides have quietly turned the key in the engine of the massive ... Read More

Jim Messina, Video Star?

BY Nancy Scola | Wednesday, April 27 2011

Remember the kerfuffle from a few weeks ago over the fact that the Obama '12 campaign's video announcement didn't seem to be getting watched all that much, which was taken as a possible sign that that organization's ... Read More

Messina: "This Campaign is Only Going to be as Strong as the Grassroots"

BY Nancy Scola | Monday, April 25 2011

Obama campaign manager Jim Messina does what's now known in the trade as "pulling a Plouffe" and records his first bulletpointed state-of-the-campaign video, sent out to supporters and others on his email list ... Read More