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What Will Campaigns of the Future Do With Their Data? Before Rootscamp, Some Hints

BY Nick Judd | Thursday, November 29 2012

In 2016, will there be ethical turns on the data-paved path to victory? Photo: Steve Bott

Most people who volunteered through Dashboard, the Obama campaign's online organizing platform, went on to volunteer through a field office, Obama for America Director of Digital Organizing Betsy Hoover said today. Speaking with reporters at a lunch event organized by New Organizing Institute, Hoover explained — as has been previously reported but not quite put in such clear terms — that Dashboard was meant to be a place for field organizers to identify people who might be persuaded to take action offline as well as online. Her remarks come the morning after an email to supporters from Jeremy Bird, OfA's organizing director, that explained a majority of volunteers on the campaign chose to do so from a field office, while "many" used Dashboard or other online tools instead. Read More

After Obama 3.0, What Will 4.0 Look Like? TheAction.org Isn't Waiting for the Answer

BY Micah L. Sifry | Wednesday, November 21 2012

What next for the millions of people, tens of thousands of volunteers and several thousand staff who came together to propel Barack Obama to re-election? Will there be a real "outside" Washington strategy to put pressure on recalcitrant Members of Congress? Will they use the massive lists and online presence that were built around the campaign? Organizers of TheAction.org say they aren't waiting for answers to these big questions, but they are mobilizing to tap Obama's post-election, online and off, to try to keep him from compromising on repealing the Bush tax cuts on the wealthiest Americans. Read More

As Digital Campaigns Continue, Obama 2012's Looking for Online Ad People

BY Nick Judd | Thursday, July 5 2012

The point's been made again and again that the Obama campaign basically has a technology startup working in-house, but that's not all: Team Obama looks to want that startup to be able to handle its own full-service digital advertising, too. Read More

Obama 2012's Getting "Back to the We:" How's That Going? BuzzFeed Says Not So Well

BY Nick Judd | Monday, June 4 2012

Nobody disputes that the Obama campaign needs to use all the tools at its disposal to mobilize a grassroots base that is not as active and energized, or at least not yet, as it was in 2008. What's at issue is how effective the campaign has been so far in doing so — and we'll all find out by November, to be sure. Read More

Obama's Campaign is Prepping to Roll Out the Online Campaign "Dashboard"

BY Nick Judd | Monday, May 14 2012

The Obama campaign is "poised" to unleash Dashboard, the campaign tool we've been hearing about in pieces here and there since November 2011, the Guardian's Ed Pilkington and Amanda Michel write. Read More

Obama Campaign Wants to Know Why I'm Not Giving Any Money

BY Nick Judd | Monday, February 27 2012

The Obama campaign is emailing people on its list who have yet to donate to the campaign, asking them to fill out a survey with whether they plan to donate at all — looking for another quick data win in its never-ending quest to put the right message in front of the right potential supporter at the right time.

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European Politicians Are Watching the Obama 2012 "Machine"

BY Miranda Neubauer | Friday, February 24 2012

The general secretary of the left-wing German Social Democratic Party (SPD) is visiting the Obama Campaign Headquarters today, according to a text message interview she conducted with her party. Andrea Nahles has been on a U.S. trip to Washington D.C. and Chicago for the past few days to discuss political communication with politicians, journalists and bloggers ahead of the American election. In the interview, she says her impression is that the Democrats are nervous, even though conditions are beginning to improve in a way that would benefit President Barack Obama. Read More

Postcards for Obama

BY Nick Judd | Tuesday, January 24 2012

The Obama campaign has released a new app that lets supporters sign their friends up for physical mail from the president's re-election effort. Politico's Byron Tau spotted it first.

This is the latest use of the web to revamp what is in reality a years-old campaign practice. Postcards from friends on a campaign's behalf have been a tool in the toolkit for years, and there are riffs on this idea that involve even more high tech.

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Obama Occupies the Union-Leader

BY Nick Judd | Tuesday, January 10 2012

Barack Obama's re-election campaign has bought several ad spots on the homepage of the New Hampshire Union-Leader's website today, just as it did on the day of the Iowa caucus. Read More

Spotting Obama's Alpha Geeks

BY Nick Judd | Monday, December 12 2011

In a brief for GQ, Reid Cherlin — once a White House spokesman — spots the programmers working on President Barack Obama's re-election effort. Click through for the vignette from his former boss' campaign headquarters; Cherlin will be covering New Hampshire 2012 for the magazine. Read More