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The New and Not-So-New In Obama's "Dashboard"

BY Sarah Lai Stirland | Wednesday, May 23 2012

President Obama's 2012 campaign unveiled its organizing dashboard Wednesday

President Obama's re-election campaign unveiled its campaign "dashboard" Wednesday with a renewed focus on metrics and team-building that the campaign clearly hopes will enable it to better manage its massive base of volunteers and field organizers in what is expected to be a closely-contested presidential election.

The Obama team's 2012 social network retains many of the features of the my.barackobama.com network from 2008, but also includes new ones resulting from the experiences of that initial breakthrough campaign. The most noticeable changes: A sharper focus on individuals, their team units and their performance, the addition of the "Numbers," section, an activity stream that looks a bit like Facebook's activity stream, and a lack of a fundraising component.

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Teddy Goff and Joe Rospars On How Obama's Campaign Is Trying to Get Back to the "We"

BY Nick Judd | Friday, February 17 2012

Getting back to the "we" of Barack Obama's 2008 campaign — the now-legendary level of energy and individual commitment from grassroots volunteers that Obama was able to harness en route to an improbable victory in the Democratic primary and then in the general election for the presidency of the United States — is in many ways the "central challenge" of his 2012 re-election effort, Obama for America Digital Director Teddy Goff said Friday.Speaking with Obama's chief digital strategist, Joe Rospars, and techPresident publisher Andrew Rasiej at a Social Media Week event in a conference room at Thomson-Reuters with a panoramic view of New York City, Goff described the myriad ways Obama's re-election effort is looking to harness digital tools to connect with voters, whether they be supporters from 2008 or newcomers to politics.

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From Gotham to Helvetica: Obama 2012 Launches 'Attack Watch' Site

BY Nick Judd | Wednesday, September 14 2011

In 2008, Barack Obama's election campaign launched Fight the Smears, meant to be a sort of online inoculation against being Swift Boated. There, the campaign could post counterspin on the anti-Obama talking point of the ... Read More

Election 2012: It's Not Facebook. It's the Data, Stupid.

BY Micah L. Sifry | Wednesday, April 20 2011

Now that President Obama, former Massachusetts Governor Mitt Romney and former Minnesota Governor Tim Pawlenty have all declared their intentions to run for President in 2012 and rolled out their initial campaign ... Read More

Can Obama 2012 Bring the New Media Band Back Together Again?

BY Nancy Scola | Monday, April 4 2011

The kick-off of Barack Obama's 2012 re-election bid Monday morning came with a relaunch of BarackObama.com and a thoroughly Web-based announcement push that featured a campaign YouTube video, a text message, a Facebook ... Read More

The Obama Disconnect: What Happens When Myth Meets Reality

BY Micah L. Sifry | Thursday, December 31 2009

"Collectively all of you, most of you whom are, I'm not sure, of drinking age, you've created the best political organization in America, and probably the best political organization that we've seen in the last 30, 40 ... Read More

Organizing for America in "Every County, Every Precinct, Every Block, Every Neighborhood"

BY Micah L. Sifry | Monday, April 27 2009

Jeremy Bird, the deputy director of Organizing for America, was back in South Carolina for the Democratic party state convention. Read More