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Jeremy Bird on the Future of Organizing for America, 2012 and Beyond

BY Micah L. Sifry | Wednesday, December 5 2012

"We weren't quick enough out of the gate," four years ago, says Jeremy Bird, the national field director of President Obama's re-election campaign. "We will be quicker this time." He's not talking about the race just concluded. He's talking about how Organizing for America, the president's political organization, operated in the days and months after Obama's first election in 2008, compared to what is coming now. Read More

How Analytics Made Obama's Campaign Communications More Efficient

BY Sarah Lai Stirland | Monday, December 3 2012

Last Friday in Washington, D.C., both Evan Zasoski, Obama for America's deputy director for data production, and Michelangelo D'Agostino, the campaign's senior analyst for digital analytics, showed their progressive ... Read More

Obama's Targeted GOTV On Facebook Reached 5 Million Voters, Goff Says

BY Nick Judd | Friday, November 30 2012

The president's re-election campaign used targeted person-to-person contact on Facebook to reach five million voters, many of whom were the focus of an effort to reach 18-to-29-year-old voters who not be reached by phone, Obama for America Digital Director Teddy Goff said Friday. Read More

After Obama 3.0, What Will 4.0 Look Like? TheAction.org Isn't Waiting for the Answer

BY Micah L. Sifry | Wednesday, November 21 2012

What next for the millions of people, tens of thousands of volunteers and several thousand staff who came together to propel Barack Obama to re-election? Will there be a real "outside" Washington strategy to put pressure on recalcitrant Members of Congress? Will they use the massive lists and online presence that were built around the campaign? Organizers of TheAction.org say they aren't waiting for answers to these big questions, but they are mobilizing to tap Obama's post-election, online and off, to try to keep him from compromising on repealing the Bush tax cuts on the wealthiest Americans. Read More

The Obama Campaign's Legacy: Listen, Experiment, and Analyze Everything

BY Nick Judd and Micah L. Sifry | Wednesday, November 21 2012

Photo: Torbakhopper / Flickr

The big story of the 2012 Obama campaign was not just that staffers were able to weave together information about voters using data integration in ways that had bedeviled the campaign in 2008. Nor was it the campaign’s ability to test nearly every tactic, from email subject lines and landing pages to the scripts that volunteers read from as they went door to door. If any one engine powered the campaign down its road to victory, it was the system that turned every voter, field staffer and grassroots volunteer into a political signal — and the mix of technology and analysis that allowed Obama’s Chicago headquarters to find those signals among all the noise. Read More

How Obama for America Made Its Facebook Friends Into Effective Advocates

BY Nick Judd | Monday, November 19 2012

During the summer, OfA chief data scientist Rayid Ghani and analyst Matt Rattigan brought the technology team a prototype piece of software. More a simple script, really, the prototype took a given supporter's Facebook ID, scanned the supporter's Facebook friends, checked what the campaign knew about those friends and returned content the campaign might want to put in front of them. By midsummer, they had a tool to spread content for the campaign that staff say was more than twice as effective as a traditional banner ad. Read More

Where Obama's Ground Soldiers Were, and Who They Are

BY Nick Judd | Thursday, November 8 2012

Ryan Enos / Eitan Hersh
A just-concluded research project studied thousands of Obama for America ground volunteers as they knocked on doors and made phone calls in their effort to get Barack Obama into the White House for another four years. Field organizers and volunteers answered a survey presented to them as they accessed a common piece of campaign software. This map shows where they were as they were answering the survey — campaign data exhaust that proves Obama's ground game was at its strongest exactly where Mitt Romney's campaign needed it to be weak. Read More

Obama for America Offers Volunteers "Trip Planner," A Craigslist for the Campaign

BY Sarah Lai Stirland | Monday, September 10 2012

With Election Day less than two months away, the presidential campaigns are focused on their ground games. To help volunteers get to battleground states, the Obama campaign has created Trip Planner. Read More

In Ohio, Obama's Campaign "Dashboard" a Hard Sell for Some Volunteers

BY Nick Judd and Nataliya Nedzhvetskaya | Friday, August 10 2012

Exclusively for Personal Democracy Plus subscribers: TechPresident took a look at how volunteers in the key swing state of Ohio are using Dashboard, the Obama campaign's online organizing hub. While volunteers are signing up at a steady pace, some of the volunteers who signed up for the platform are waiting in vain for someone to connect them with the campaign. Others, already comfortable with campaign techniques they developed in 2008 or earlier, or uncomfortable with technology, are largely ignoring Dashboard. Read More