You are not logged in. LOG IN NOW >

An Early Look at the Redesigned GOP

BY Nancy Scola | Friday, May 22 2009

With the admission it's been a few days since my last visit to GOP.com, the Republican National Committee has a new splash page up that applies a considerably more modern, polished, and frankly, hip look to the site. (Here's a peek at the old design.) The RNC, of course, has been eager to reboot its digital operations and close what is seen as a gap between its online activities and that of its Democratic counterparts. "What you see here is a placeholder between what was and what is to come," blogs new Internet director Todd Herman. There's not much to the redesign, yet. But if this temporary home page is any guide, the GOP plans to focus increased attention on state and local networks, as well as social tools like Twitter, Facebook, and YouTube. The site also includes a prominent call for software developers to "Get Involved."

In other Republican National Committee news, Michael Steele's shop has released a hard-hitting new web ad that uses LBJ's famous "Daisy" TV spot -- which depicted the supposed risks of entrusting our nuclear future to Barry Goldwater -- to highlight differing statements by Democrats over closing the prison facility at Guantanamo Bay.