Marshall Ganz on the Future of the Obama Movement

Monday I was up at Harvard to give a talk to Nicco Mele's class at the Institute of Politics on "The Making of the President 2.0: How the Internet is Changing the Political Game." (The powerpoint is here.) While I was there, I was fortunate to get an hour with Marshall Ganz, who teaches public policy at the Kennedy School and is attached to the Hauser Center on Nonprofit Organizations. Ganz is a giant in the field of community organizing, with seminal experience going back to the civil rights movement and working with Cesar Chavez's United Farm Workers. More important for the present moment, Ganz was the architect of Barack Obama's grassroots organizing juggernaut. He played a central role in the "Camp Obama" training sessions--three-day intensive workshops attended by something like 23,000 local organizers--and his teachings on the theory and practice of community organizing were widely influential on the campaign's local efforts.

The full interview is about 45 minutes long, and it's going to take me a little while to get it all up on the web. We covered a lot of ground, ranging from the role of the internet in supporting the campaign's organizing program to the debate over whether online community networks are a form of community organizing. I've excerpted a chunk from the middle here, because it's on the topic that everyone is thinking about: What next for the Obama movement?

Ganz makes three really important points: The first is that we've never had a president enter office with an organizing social movement attached to him, and there's no precedent for thinking about how the participants in that movement have a voice in his presidency. The second is that this movement isn't going away, and the critical question isn't "who's going to get the list" but how will this movement govern itself. The third, which is somewhat of an open secret, is that there is a group of organizers meeting in Chicago right now trying to figure this out, and Ganz believes that their deliberations should be more open. "I think it's important to create the public space for this kind of discussion," he told me. So, with that purpose in mind, here's the interview and a rough transcript below.

"We don't have much precedent of sitting presidents leading social movements," Ganz told me. "When candidates win, they govern. They bring all their best people into governance....We have no ongoing mechanism of participation and accountability [for grassroots movements connected to a president]. That's a problem....

"Here we have a guy who won who was really propelled into office--I don't want to say that--supported through the creation of a movement. And so, now what? Can he lead it from the presidency? Probably not. There are lots of good reasons why that would be problematic. Or why that would quickly turn into emails from Barack saying 'Please send a letter to X.' Which is just the old form of what we were talking about before, politics as marketing. It could become a network of some kind, it could become an organization. If it became an organization, something like Campaign for a New America, we have to look at questions of finance and governance, as to how to enable something like that to work. But there's a foundation out there that didn't exist before, and it's not going to go away. My colleague Bob Putnam talks about social capital, there's a kind of civic capital that's been created here. It's not going to disappear."

I then asked him where all that social knowledge embedded in the network was going to go--the 23,000 Camp Obama organizers, the super-volunteers, the awareness of all the nodes at the local level. What would it be like to govern with this capacity?

Ganz replied, "I agree. That's what's being debated right now. There's a team of organizers in Chicago right now who are working on this question. The field organizers and a lot of the people who built this thing--not all of them want to go off and have jobs in Washington. A lot of them are committed to an organizing vision here and they fought for it throughout the campaign. That's one reason the campaign adopted much more of an organizing approach than it was inclined to at the beginning....New Hampshire was one of the worst marketing operations that we've seen. And so he lost, and we learned something from that. It was as stereotypically a marketing operation as South Carolina was an organizing operation, or Iowa. The caucuses are interesting because even if you don't believe in organizing, you have to, otherwise you're screwed. You arrive at a lot of organizing elements tactically, not because you necessarily want to create democratic organization."

"Folks are meeting in Chicago right now, trying to come up with some proposals--leadership from the organizing side." Why is this a closed process, I asked. He answered, "That's a good question. I don't know. It ought to be an open process and I think that's been one of the challenges for the campaign all along. But it's only as closed as you let it be. I think it's important to create the public space for this kind of discussion."

"People are all so used to thinking, a lot of groups and organizations are sort of saying, 'who's going to get the list? who's going to get the list? They sort of think of 1.5 million names, who's going to get it? You can transfer a list, but you can't transfer people that way. That's what's out there, is people. Over the next few weeks, months, there's going to be some working thru this. It's very important what Obama decides. Whether to try to support some kind of organized effort, that's rooted in the campaign, or not."

Interesting choice of words, no? "It's only as closed as you let it be." To be continued...

Comments

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Micah & Dr. Ganz thank you so much for this conversation. This stuff is gold. Is the flip side of this "It's only as open as we make it"? I know there have been some meetings here in SF with the local crew. I haven't made it to any but it seems like that's a good way to keep the social capital that's been built up from decaying. And my hope is we'll see a lot of those relationships reactivated in future campaigns, although it's going to take a lot of work to make that happen.

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Both in the rumor mill and in press reports, an outline of an Obama administration has begun to emerge. Obama wants to know all about you if you plan to work in his cabinet or staff. Makes sense, doesn’t it? If a person is going to fill a high-responsibility position in America’s federal government, it is in the best interests of the nation and its people that the applicant meets all the requirements and qualifications and will not pose a threat in any form. With all the information Obama asks in his seven-page, 63-question application, you would think the administration would have enough to perform credit repair for everyone who applies. CNN reveals a copy of the questionnaire, which requires all applicants to not only thoroughly elucidate everything they’ve done in the last 10 years or more, but also do the same for their spouse. I hope applicants do indeed get the free credit repair as part of the deal. With that, I’d like to share a few of my favorite questions… (1) Writings: Please list and, if readily available, provide a copy of each book, article, column or publication (including but not limited to any posts or comments on blogs or other Web sites) you have authored, individually or with others. Please list all aliases or “handles” you have used to communicate over the Internet. (2) Electronic communications: If you have ever sent an electronic communication, including but not limited to an E-mail, text message or instant message, that could suggest a conflict of interest or be a possible source of embarrassment to you, your family, or the President-Elect if it were made public, please describe. (3) Please provide the URL address of any Web sites that feature you in either a personal or professional capacity (e.g., Facebook, MySpace, etc.) This is only a taste of the how deep the application goes. So remember, if you plan on taking part in the Obama-Biden “Change” Administration, you’ve better get to stepping. Click to read more on Credit Repair.

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Micah, thanks for this post... i've heard marshall talking about organizing the grassroots for the campaign. what a brilliant strategy. i can't tell you how motivated people are here in bozeman, largely becuase they felt they had ownership over the campaign. we won our county for obama because of intense volunteer efforts, and came very close to winning all of montana (mccain won by 2.8% vs bush win in 2004 of almost 20%!!) we're now forming a local progressive action group to build on this enthusiasm. but the interesting challenge for us is how to go beyond simply supporting initiatives coming from the administration. we're all most interested in having a major impact on local and state issues by supporting progressive candidates and local issues like education, zoning, conservation, etc. another important factor is the intense desire for building a community of like-minded people. here in small town america we don't have the same kind of intellectual stimulus as you big-city folks (!) and there is a real need to gather and discuss issues and ideas.. i'm sure we're just one of thousands of like-minded groups forming across the country and it will be interesting to see how the campaign, now administration, decides to work with us.

"you can transfer a list, but you can't transfer people ..."

Fascinating -- thanks for sharing, and looking for more as it trickles out! The point about the focus on "the list" resonated strongly with me. The list gives the ability to contact 1.5 million people easily (and additional targeting info to get higher response rates), and that certainly has value ... really, though, it's the people who are the key assets. Get FISA Right is an interesting situation right now in that our list melted down, and so we don't have a straightforward way of contacting our members. Still, they're out there ... and they're a base to move forward. jon -- http://talesfromthe.net/jon

Correction

The link to Nations For Change in my previous post is invalid. The correct links are: Website: http://www.nationsforchange.org The Works: http://www.n4cworks.ning.com MyBO: http://my.barackobama.com/page/group/NationForChangeYesWeStand Also, btw, all of my recommendations to the national office are at http://progressiveresourcecatalog.org/index.php/Obama/ArticleE

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