John Edwards Unofficially Enters Second Life
By Joshua Levy, 02/14/2007 - 6:35pm

John Edwards has become the first presidential candidate to -- unofficially -- tread into the Second Life waters.

John Edwards Second Life

(Former Virginia Governor Mark Warner actually got there first, but he dropped out of the race before there really was a race, so it's hard to count him as a candidate.)

A volunteer named Jerimee Richir (avatar name: Jose Rote) set up a virtual headquarters for the Edwards campaign on his own dime. According to Steve O'Hear over at ZDNet, Richir is unaffiliated with the Edwards campaign but he has their support for the project.

I stopped by and it was completely empty, like a lot of Second Life spots that don't have an actual event occurring. It's pretty spare, with a few kiosks scattered about that when touched help you join a John Edwards Second Life group. It would be nice if they could connect you to the web site and help you get started with a blog or connected to One Corps. Keeping everything within Second Life -- rather than pointing people to points outside the world -- doesn't make sense to me, but its a problem that I've seen all over SL.

Here's my avatar at the site:

Edwards Sl 2-2

You can also put on an Edwards t-shirt and "Ed-head" shoes, send John a "letter," and there's a podium presumably waiting to be used by the Senator himself.

O'Hear posted an interesting interview with Richir, and while it won't quiet the Second Life skeptics, it offers a good rationale for spending time and energy on a virtual campaign site:

Like our world [Second Life] is increasingly becoming global. Soldiers in Iraq, largely disenfranchised citizens in Puerto Rico, business men working in China, and rural families in Montana, can all come to Second Life, and participate on the same footing… Each of the 4 groups I described can vote absentee.

Compared to MySpace, Richir says Second Life is possibly comprised of a more informed electorate:

While SL users do not have the same numbers as, say, MySpace, they have communication skills, and a desire to communicate, that, I humbly say, exceeds that of MySpace users. For example, and this is just a guess, but I bet that half of Second Life users regularly contribute to multiple blogs. So it is a smaller community, but I would argue it is a more influential community.

I wonder who'll jump in next...


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My bet is on Obama

My bet is on Obama. He and Edwards seem to be neck and neck in terms of making use of new technologies.

Could be Obama, but...

Obama disappointed a lot of folks by staying out of the social media game until he launched his new site, but that site is full of features, so it could be him. It will be interesting to see if anyone would be so bold as to use an avatar in their image -- for many people it might just seem too much like a video game and too divorced from real life.

A race to the bottom

I'd actually suspect that most of the serious candidates won't invest in something as weird-seeming as SL until it's impossible for them not to. I don't recall many of them blogging until Dean made them look like morons for _not_ having blogs. Similarly, it's just a matter of time.

= Ruby

--
personal blog: http://lotusmedia.org
local issues: http://OrangePolitics.org
consulting: http://netcentriccampaigns.org

Growing Politics in Second Life

Second Life has certainly been the wild west in terms of political campaigns, and it is interesting to see some of the same social dynamics emerge in this VR world. With political candidates using popular communication technologies such as You Tube, Flickr, Party Builder, & Facebook, it is no wonder that Second Life has an attraction to it as a viable platform for grassroots activities. I would like to see more official support from media campaign managers from any camp, since any political campaign presence in SL still reflects on the candidate, and professionalism and consistency of message is crucial for the success of any candidate on any communications platform.

Residents in SL expect there to be the presence of political campaigns, and some are prepared to support initiatives, while others are prepared to tear them down, therefore building the proper culture of individuals in SL is important in order to build a campaign message efficently. The Obama HQ on Silicon Island (232, 215,32) has emerged as being an ideal center for providing rich media content, and community building opportunities for Obama supporters worldwide. The same thing is happening with the Edwards, and Hillary Camps.

The Obama for President Group has plans to rally at Capital Hill and hope to see events coming from other camps soon.



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