Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Join Rudy joins us in the modern world

BY David All | Tuesday, September 4 2007

As the Washington Post reported, this past weekend visitors to Rudy Giuliani's campaign website (www.joinrudy2008.com) came face-to-face with a placeholder which read, "Happy Labor Day Weekend! JoinRudy2008.com is down temporarily and will be live again soon with an improved look." Why the re-launch? Getting lapped by Fred because of a primitive platform was probably a significant boost to the argument constantly being made by the online team.

The bad news for Rudy was that placeholder was the only thing on the site. Not even an email capture or a link to a donate page made the static page. Energy lost. The decision had been made to yank the site before the new one had finished cooking and the Post nailed them for it.

The good news for Rudy is that Labor Day weekend is over and the modern site is up-and-running. Let's have a look under the hood and see what we can find...

OVERALL
I'm not jumping up-and-down with excitement and calling this a model for success in the modern world, but the new site is a step in the right direction. But perhaps more importantly then what is happening on his site, Rudy now has a real and honest presence off his site (where we all spend most of our time). In fact, he's finally hanging out with us in both facebook and myspace, and their YouTube channel has some interesting content thanks to a young, campaign operative named Dan Meyers who is hosting a series called, "Running with Rudy." (Note: Meyers also visibly maintains the presence in the socnets.)

In other words, their online strategy appears to be transforming in to one that is modern, effective, and relevant on the 2008 campaign trail.

WEBSITE
I might just be getting used to seeing these things, but like most campaign websites, nothing special stands out at me as remarkable or will keep me personally coming back for more. It's fine. He's capturing emails, he's got a "blog" that isn't really a blog, and he's funneling people quickly in to the area they want to be in. They're doing what needs to be done - finally.

My eyes were quickly drawn to the socnet section because the all too familiar flickr logo popped off the page. And then I noticed their National House Party Night icon which will feature a live webcast with Rudy on September 26 (good placement for exposure).

OFF-SITE
Of course, what I'm most concerned about isn't what's on the site, but what they're doing in the real, modern world. After all, I'll likely never personally go back to his site, but I've got loads of "friends" that love the guy so it'll be interesting to see how Rudy can motivate his network of supporters to promote him among their network of friends. I like the idea of having one personality, Dan Meyers, "be" Rudy Giuliani in socnets. Back in 2006 I used the moniker "spokesblogger" because I was a spokesman for Republicans in the blogosphere. I think Dan is similarly emerging as the first in a new role for online political operatives. And, of course, I would be remiss not to note in this space that Rudy's myspace privacy setting is finally turned off.

CONCLUSION
Back in July I offered five tips to Rudy to get his online game running strong. If all five of those haven't already been addressed, they're well on their way to doing so (before it's too late). A dollop of porridge to Katie Harbath and the rest of Team Giuliani.

Welcome to the modern world. We've been saving a seat for you.

News Briefs

RSS Feed thursday >

First POST: Creeping

Senator Al Franken's tough questions for Uber's CEO; how the NSA could make its phone metadata program permanent; global privacy groups launch a personal spyware catcher called Detekt; and much, much more. GO

Recreation.gov and other Govt Projects Move Toward Embracing New Digital Approach

A draft request for proposals for the revamping of Recreation.gov will include a requirement that reservation availability data be publicly accessible and that all proposals detail how they will enable third-party sales, as two members of the United States Digital Services have joined the government team overseeing the RFP, meeting some key demands of civic technologists and consumer oriented technology companies. GO

wednesday >

First POST: Ubermenschens

Surge-pricing in effect for Uber privacy violations; why "privacy" policies should be called "data usage" policies; pols silent on Uber mess; and much, much more. GO

tuesday >

First POST: Uber Falles

Uber exposed for plan to dig up dirt on journalist critics; sneaking a SOPA provision into the USA Freedom Act; high-speed free WiFi coming to NYC; and much, much more. GO

monday >

First POST: Differences

How to use Twitter to circumvent campaign coordination rules; the net neutrality debate keeps getting hotter; charting the gender balance at dataviz conference using dataviz; and much, much more. GO

More