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Webcameron blends conservative principles with effective communication [UPDATE]

BY David All | Tuesday, April 17 2007

I received an email from the United Kingdom's Webcameron this morning regarding "An exclusive look at our Party Election Broadcast." Here it is:

On May 3rd, people up and down the country can have their say about how their local area is run, and David has been travelling around the country, listening to local concerns and opinions.

He's been giving the sort of straight answers that Webcameron regulars have become used to over the last 6 months. We believe it's vital for politicians to stay in touch with people's lives, to hear what they have to say, which is why the regular 'Ask David' feature on Webcameron is so important to us.

You can find out what people have been talking about in our upcoming series of Party Election Broadcasts, the first of which will be appearing on your screens tonight. Webcameron users can get an exclusive look at the broadcast, which we have made available on the website.

You can watch the video here.

According to Wikipedia...

A party political broadcast is a short television or radio broadcast made by a political party. In the United Kingdom, political advertising on television or radio is illegal, but parties are instead allowed broadcasts. On a given day, a given party will be allowed to broadcast a piece about five minutes long.

A few quick thoughts:
1. Effective Message As a former speech writer, I love the language David Cameron uses to blend the conservative platform with his ability to effectively communicate: “I think it’s vital for politicians to stay in touch with people’s lives, to hear what they have to say, and to give them straight answers… I believe in social responsibility. In trusting people to do the right thing. That also means listening to people and understanding their concerns…”

2. Style Matters It's refreshing to see Cameron out in the streets meeting with people wearing something besides a blue suit and a red tie. Style does matter in the UK...

3. Going Local to get International Politics is local. If David Cameron understands local issues, people will vote for him to handle national issues. This video is another great example of the true power of the Internet. Name another time in history when people in the United States paid a lick of attention to local elections in the UK? We care because we all wish politicians were this engaging...

4. Likability Factor One of the best indicators of who someone will vote for in an election is asking them which candidate they'd like to have a beer with. George W. Bush was that guy in both 2000 and 2004. Based on what I've seen, read, and heard about Cameron, I'd say he's clearly ahead. In fact, I'd even buy the first few rounds...

If you watched the entire video, you probably noticed that it was uplifting... interesting... different... simple... and 100 percent positive. When you have more than 30-seconds, you can say so much more.

Webcameron community member PistolPete had some interesting feedback which I believe offers the real challenge for Cameron (and politicians looking to do something similar via YouTube in the U.S.):

Not bad at all David. If you do get in do us all a favour and live up to what you preach, all to often in my life watching politics I've seen people promising things or saying things then not seeing the action to follow it up. So far I like what you are doing, it had best not be all spin though.

In other words, if Cameron wins the election, he can never, ever stop being "Webcameron." The moment he puts the camera away, the naysayers will simply scream at the top of their lungs, "see, we told you that he was just like all of the rest of them."

UPDATE April 18; 10:43 AM: I've launched a new YouTube vlog, In my first video, I speak with the editors of, one of the most popular blogs in the UK, about Webcameron, the Sex Pistols, and how YouTube is being used in the UK. Subscriptions and comments are welcome.