NRCC Plans "Digital College" for Hill Staffers
BY Miranda Neubauer | Thursday, April 18 2013
The National Republican Congressional Committee plans to start a "digital college" training program for Hill staffers, Campaigns and Elections reported.
Under the program beginning in May, staffers will learn about setting up webpages, e-mail outreach and Google Adwords, with a special focus on accountability metrics, according to C & E.
"We’re prioritizing that at the top so that the members each week get a sheet of metrics boxing in [their] office that say, ‘these are the metrics you have to be held to, staff’s accountable.’ The member is going to see that every week,” Gerrit Lansing, NRCC digital director, said today at C&E's CampaignTech conference, according to the article.
C&E also suggested that Republicans are making this push because they have had trouble recruiting top talent from Silicon Valley. But at the conference, Lansing also cautioned that it would be hard for somebody from outside to be effective without any experience with the D.C. political process, according to the article. But Republican technology consultant Liz Mair argued at the conference, according to the article, that the right personality was more important than experience.
techPresident recently reported on how the NRCC used Vine in the South Carolina First District Congressional race, but the NRCC has since pulled out of that campaign following reports that candidate Mark Sanford is in new legal trouble after being accused of trespassing on his ex-wife's property.