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In New Ad, Obama Campaign Uses iPads to Spread the Damage from Romney's "47 Percent" Comments

BY Miranda Neubauer | Tuesday, September 18 2012

In the latest ad from the Obama campaign — its first response to leaked footage in which Mitt Romney addresses donors and makes David Corn at Mother Jones the happiest man alive — "ordinary Americans" watch Romney's comments on an iPad, then offer their opinions on the man who would be president.

The Obama campaign has used this man-on-the-street style in previous videos, but this is the first one to feature the iPad as a technological twist.

"Wow," is the reaction of a father who is shown watching with the video with his young son.

"I actually felt sick to my stomach," a woman says.

On Facebook, the Obama campaign has also posted a map titled "Romney's Responsibility Map," , while the Democratic Party has tweaked Romneys' logo and motto to say "Believe in half of America."

The Romney campaign has not acknowledged the scandal on Facebook. It has posted a video about the size of the U.S. national debt, while the Republican National Committee is posting links titled "Obama's Top Ten Failed Policies" and critiquing the administration's treatment of the coal industry. However, some commenters are making reference to the most attention-grabbing line from Romney's leaked remarks, in which he referred to 47 percent of Americans as people who "are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it."