Obama and Romney Chase the Youth Vote Online
BY Miranda Neubauer | Wednesday, April 25 2012
The Obama campaign has created a Tweet for Progress tool, currently focused on the subject of college affordability, encouraging supporters to tweet their members of Congress to send one of a selection of pre-defined tweets under the #DontDoubleMyRate hashtag.
When users enter enter their e-mail address and street address, the tool shows Republican legislators. In the case where there are no Republican legislators the district, the tool states, "We can't find any Republican legislators from your area on Twitter, but you can tweet Speaker of the House John Boehner."
Supporters can send tweets like these:
.@USSenScottBrown Students like me can’t afford to pay an extra $1,000 on my college loans. Please #DontDoubleMyRate.
— Murielle Joseph (@Murp77) April 25, 2012
.@SenatorKirk My kids are already facing high tuition costs. It’s wrong to make them pay even more for college. #DontDoubleMyRate
— bamomhp (@bamomhp) April 25, 2012
.@robportman @bob_gibbs As a constituent, I’m asking you to stand up for students and keep their interest rates low. #DontDoubleMyRate
— Eric Geller (@erier2003) April 25, 2012
.@OrrinHatch Don’t make college more expensive—invest in our kids’ future by keeping their interest rates low. #DontDoubleMyRate
— Charlie Christiansen (@utliberalist) April 25, 2012
The campaign has also created a map where users can see how students in different states would be affected by changes in the interest rates for federally subsidized loans. Underneath it also features a side-by-side comparison of Obama's and Romney's positions on the issue.
The Obama and Romney campaigns are very much engaged in an online tit-for-tat as each side seeks to court the youth vote. The Harvard Institute of Politics released a poll Tuesday suggesting that young people still supported the president in great numbers; later Tuesday, an Instagram picture started circulating on Twitter featuring Obama posing with a young woman in a Boulder, Colo. college bar. A YouTube video of Obama's appearance on The Late Show with Jimmy Fallon — where he helped Fallon "slow jam the news" as Questlove and The Roots provided back-up music — circulated widely on social networks. That video already has a view count of over 32,000 on YouTube, and has been shared over 11,500 times on Facebook with over 37,000 likes. "Jimmy Fallon" and "Obama on Jimmy Fallon" have been top trending Google searches.
Meanwhile, Republicans have been attempting to respond with a video contrasting Romney addressing supporters in New Hampshire last night, talking about young people and veterans suffering from unemployment underlined by an inspirational sounding music track, with Obama's appearance on the Jimmy Fallon show. The video cites an A.P. article which noted that half of young college graduates are jobless or underemployed. The ad ends with Fallon saying, "and that is how we slow-jam the news," and Obama's "oh yeah!" in response, switching to a screen with the hashtag #NotFunny. An image on the Romney campaigns's Facebook page highlighting the AP statistic posted last night has about 19,500 likes and over 1,800 shares. On Boston.com, the Associated Press news story on the young graduates job statistics has been shared on Facebook 887 times.
