Time Magazine Plans to "Check In" With Foursquare at Democratic and Republican National Conventions
BY Raphael Majma | Monday, March 5 2012
Time magazine and Foursquare are partnering to provide attendees of the Democratic and Republican National Conventions with unlockable badges and curated information. During the conventions, Time plans to use Foursquare to spread updates from reporters and other guests, and promises "a visualization of convention activity" using Foursquare data. Through the partnership, visitors to each convention can also get a Time-branded Foursquare badge.
A study released by the Pew Internet & American Life Project found a small percentage of smartphone owners used Foursquare or similar check-in apps. Despite 55 percent of smartphone owners using location-based services, only 12 percent of them used check-in services like Foursquare.
TIME will also use Foursquare to report from SXSW and throughout the 2012 campaign season.