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Rick Santorum's Vest: It Pays to Have Style

BY Nick Judd | Thursday, January 12 2012

Rick Santorum's campaign is milking the sweater vest for all that it's worth: Since its rise to prominence immediately prior to the Iowa primary, his clean-cut stylings have become a driver of revenue and earned media.

Time's Alexandra Sifferlin notes:

In case you are not following the trends, the suit is old news and the sweater vest is back. Fear Rick’s Vest now has a Twitter feed, a Tumblr, a Facebook page and a YouTube video. Sure it might be just a fad, here today and gone tomorrow, but that’s fashion for you.