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Twitter Advertising Gets Political

BY Nick Judd | Wednesday, September 21 2011

Twitter will offer political advertising for candidates and campaigns, Ben Smith reports today in Politico:

Twitter is not, however, offering campaign ads inserted directly in users “timelines” – the streams of short updates from the group of people each user chooses to follow, though the company has begun cautiously to experiment with that model for commercial advertising.

They’re instead offering three less obtrusive products: Promoted tweets, which look like non-commercial tweets except for a small logo and disclaimer, and which appear when a certain term is searched for and will appear in a campaign’s follower’s timelines no matter when the log in; promoted trends, which allow an advertiser to appear atop popular lists of “trending topics”; and promoted accounts, in which the campaign’s account is suggested to Twitter users who appear to have similar interests.