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When Disaster Strikes, Local Meets Social

BY Nick Judd | Monday, May 23 2011

Fast Company's Neal Ungerleider explores how people in Missouri used social media to communicate in the aftermath of a Sunday tornado that ripped the town of Joplin to shreds:

Joplin is a mid-sized community of approximately 50,000 people. And for a variety of reasons, the tornado ended up being documented by social media much more extensively than by national news television networks.

As with disasters in Nashville, and elsewhere, people with social-media savvy became part of the disaster response network that is now sharing information and coordinating response. Digital literacy: it's not just for cat videos anymore.