The PdF Network is PdF's premium membership service, designed to give those working in government, politics, advocacy, and many more sectors, unparalleled access to industry experts and resources. As we work to upgrade the network, launching at the end of spring, we're offering the PdF Network's bi-monthly call series to the public at no cost.
The call, titled: "The Future of Social Networking for Non-Profits," featured an interview of Change.org's CEO, Ben Rattray, by techPresident's Associate Editor (and all around all star), Nancy Scola. The full call, as a podcast, is available to stream and download at the bottom of this post.
Ben didn't hold anything back in discussing Change.org's past failures and current successes, waxing philosophic on online activism and breaking down Change.org's secret sauce. Call participants, from organizations ranging from Human Rights First to the Government of San Juan, heard Ben present several case studies from the Change.org campaign vault, including a recent example of how disenfranchised women in South Africa's townships organized to get "corrective rape" of lesbians in South Africa deemed a hate crime (more information here).
Of particular interest to the many non-profit and activist organization representatives on the call was how Change.org is now framing their work with partners who are running campaigns on the site, focusing on developing strategy, targeting media, and working towards a concrete "win" in the form of a change in the world around them, as @mgyerman tweeted.
-Why he thinks that the high-profile new social network Jumo needs to change to succeed.
-What Facebook's good for that Twitter's not (and why a tweet from Ashton Kutcher is not be as powerful as you might think).
-Why the launch of Change.org's blogging network convinced him that the path success was in doing one thing very well -- which included giving up on fundraising.
-What he's learned about online activism that makes him believe that the online petition, done right, can be a powerful vehicle for creating tangible social and political change.
This was just the first call in the spring series, and we're excited that all of these calls are free and open to the public. The goal is to expose those working in government, politics, advocacy, and many more sectors, unparalleled access to industry experts and resources, and the upcoming calls promise to deliver just that!