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*Do* Ask for Donations

BY Nancy Scola | Monday, September 13 2010

A Google rep points out that the Log Cabin Republicans moved quickly to capitalize on a federal judge's ruling Thursday that the U.S. military's "Don't Ask Don't Tell" policy is unconstitutional. The Log Cabin Republicans is, of course, the gay-focused group operating within the Republican universe. They're the ones that brought the federal suit in California in the first place, and they responded to Judge Virginia Phillips' decision in their favor by running online and mobile ads on Google search terms that people might be newly searching for in its wake, like "Don't Ask Don't Tell" and "gays in the military," which link back to a LCR webpage that features their filing in the case -- and a bold-faced donation option.

The Google rep sees it as part of a growing trend towards "rapid response campaigns" by campaigns and advocacy groups that launch within a few hours in response to current events.

Google searches for "gays in the military" also point some users to ads for a page on BarackObama.com that asks people to sign a petition calling for Congress to take final action against the military rule.