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Social Media, Huh, What Is It Good For? A Report

BY Nancy Scola | Thursday, February 25 2010

Credit: IdealWare

The non-profit IdealWare surveyed more than 400 staffers at various non-profits back in November to find out what social media tools they're using, and whether they're finding those applications are meeting their organizational needs on three fronts: reaching new allies, fundraising, and deepening their relationships with existing supporters:

Respondents considered Facebook, Twitter, Blogs, and video- and photo-sharing sites reasonably effective -- at least at outreach and enhancing existing relationships. MySpace was not as well-thought-of, and ranked lowest for each of the three goals. LinkedIn was considered comparatively effective for fundraising, but lagged behind everything but MySpace for the other goals.

How the reports speaks to your organizational objectives depends on what those objectives are, so check out the full 20-page study here. But spoiler alert: non-profiters seem to find Twitter the Swiss Army knife of social media tools.