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Free!

BY Nancy Scola | Wednesday, January 27 2010

If you talk to people who worked on the web side of things in the big recent wins Republicans had in Massachusetts, with Senator-elect Scott Brown, and Virginia, with Governor Bob McDonnell, you hear something over and over again: don't underestimate the power of what's free. Crazy talk for consultants, perhaps. But many GOP tech folk are eager to make the case that a great deal can be accomplished, even in down-ballot races, using no-to-low cost online tools from Twitter to Ning to Google Docs. Here, Vincent Harris, who ran day-to-day web operations for McDonnell's campaign, explains how to extract the most campaign value from your candidate's Facebook presence.