Chart Candy: YouTube Views and Eventful Demands
By Joshua Levy, 03/12/2007 - 4:26pm

You may have noticed two new tabs at the top of this page, one that says, "YouTube subs" and another called, "Event demands." They both link to two new members of the ever-growing family of techPresident charts showing candidates' support on various social web services. YouTube chart

Our new YouTube charts take data from YouTube's YouChoose '08, a new channel devoted to political video. Several, but not all, of the presidential candidates have added their videos to the site, which provides a channel for each candidate. These charts show both the number of views and the number of subscriptions for each candidates' channel, separated by Republicans and Democrats. Coming soon: charts showing the number of views for each candidates' channel. Like our MySpace charts, these numbers shouldn't be looked at as a indicator of overall support for a candidate, or even online support; they illustrate nothing more than how popular a candidate is on YouTube, which reflects the candidates' deftness with online video and their popularity with the YouTube community.

Eventful chart

We also added charts showing the number of demands expressed for each candidate on the new site, Eventful. Eventful gives grassroots supporters the ability to request, or "demand," that the candidate come to their city. While no candidate has directly responded to this bottom-up aggregation of voter attention, several have adopted their Eventful pages. What we are seeing could be the first sign of what we're calling "candidate-relationship management," coming from below, rather than the traditional "constituent-relationship management" that comes from on high.

The service was originally started to give fans the chance to demand that their favorite musicians come to town. Now, it looks like Eventful is being used for politics almost as much as for music. This week Barack Obama is the sixth most-demanded performer in the country (down from #3 last week), following Ben Folds, Tyrese, Korn, Simple Plan, and Pretty Ricky. This all may seem inconsequential right now, but sooner or later a candidate is going to show that he or she is listening and actually do an event where their supporters have been "demanding" they come; at that point things could get really interesting.

Number of Views

Hi Joshua,

All very interesting. How does the number of subscribers compare to the number of total YouTube views for each candidate's official videos?

- Brad

Obama leads

Right now Barack Obama has 88,789 views and 2,859 subscribers, far more than anyone else. Second in views is Hillary Clinton with 36,225, and John Edwards has the second most subscribers, with 1,133. For the Republicans, Giuliani leads both categories with 20,953 views and 453 subscribers. Check out the charts here.

facebook?

so when is the facebook tally going to start up?
would you consider facebook or myspace a more important netreach for candidates to put some effort into?

phoenix

Thanks Joshua, Excellent

Thanks Joshua,

Excellent metrics. That's quite a number gap.

Facebook

The Facebook tally has been tricky because at the moment they're API isn't open enough to build our charts and it's hard to decipher how many friends the candidates have. There's a ton of activity going on there, at least equal to MySpace. Check out the Million Strong for Barack Obama group, which has almost 320,000 members.



© 2008 Personal Democracy Forum | All Rights Reserved |