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The Pocket Campaign: Mobile Politics in 2012

BY Jack Harris | Monday, March 26 2012

Toronto mayoral candidate Rocco Rossi canvasses with an iPad in 2010. Photo: Rocco Rossi

The past two years offer several fresh, new examples of how causes and campaigns willing to experiment with mobile technology reported back that they were rewarded with a network of more engaged, more empowered volunteers. Last year, for example, activists fought tooth-and-nail in several states around ballot initiatives and recall efforts. In those fights, often for the first time, grassroots organizers began to ask volunteers to work on their phones and tablets. At the same time, candidates in 2011 local and congressional races took advantage of mobile tools and tactics that had been developed in higher-profile races in prior years, but had now become cost-effective for the small campaign. This special report updates that tranche of examples with case studies from across the country. Each one explores how mobile technology has become part of the organizing, messaging and fund-raising strategy of some tech-savvy causes and campaigns. Read More

How Campaigns Use of Facebook Data Might Change the 2012 Election

BY Nick Judd | Monday, October 10 2011

More than in any other race to date, Americans may experience the 2012 presidential election through precisely targeted phone calls, visits, tweets and Facebook posts — messages not from the candidates themselves, ... Read More

Major Dem Software Firm Gets New Digital Services Head

BY Nick Judd | Thursday, September 22 2011

NGP VAN, the purveyor of fundraising software and get-out-the-vote tech for Democratic campaigns and causes, announced today that former Treasury Department digital staffer Mike Liddell will be joining them as head of ... Read More