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Michelle Obama's Name Loaned to DNC in its First Use of OFA Email List

BY Miranda Neubauer | Thursday, July 25 2013

The Democratic National Committee directly reached out to Obama for America supporters with emails sent early this week in what appears to be the first time the full, storied Obama email list has been pressed into service by the DNC, at least since the end of the 2012 campaign.

Some recipients saw emails sent on the DNC's behalf with First Lady Michelle Obama's name in the "Sender" field.

It's the latest example of how Democrats are using the remnants of Obama's 2012 campaign machine, including its sizable email list, intellectual property and online messaging tactics.

In the e-mail, sent with subject lines including "[Name of Person], don't wait" and "Barack needs you, right now," Obama calls on the group's supporters to help elect Democrats in Congress and more broadly.

In another, longer e-mail version, Obama cites her own personal background. "There's a lot of noise and talk and back-and-forth going on in Washington, but hardly any of it seems to be about the struggles that middle-class families face," she writes.

The e-mail points to a Democrats.org sign-up page featuring an image of President Obama and encouraging supporters to "get President Obama's back."

The top of the e-mails includes the following note: "You are receiving this message as an Obama for America supporter. The Democratic National Committee is solely responsible for the content of this message."

That is not the only way that the Democrats and OFA are trying to address what they see as the "imbalance" of "voices [being] heard" in advance of the 2014 elections.

Also this week, Obama supporters received an email listed as coming from Brad Schenck, digital strategist for OFA, with the subject line "Do you like to tweet?"

The e-mail encourages supporters to become part of a Tweeting for Action campaign, a "grassroots team of top tweeters dedicated to organizing around the issues we care about."

Thursday, OFA sent out an e-mail encouraging supporters to call and tweet at House Speaker John Boehner's office regarding immigration reform.

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