Personal Democracy Plus Our premium content network. LEARN MORE You are not logged in. LOG IN NOW >

Michelle Obama's Name Loaned to DNC in its First Use of OFA Email List

BY Miranda Neubauer | Thursday, July 25 2013

The Democratic National Committee directly reached out to Obama for America supporters with emails sent early this week in what appears to be the first time the full, storied Obama email list has been pressed into service by the DNC, at least since the end of the 2012 campaign.

Some recipients saw emails sent on the DNC's behalf with First Lady Michelle Obama's name in the "Sender" field.

It's the latest example of how Democrats are using the remnants of Obama's 2012 campaign machine, including its sizable email list, intellectual property and online messaging tactics.

In the e-mail, sent with subject lines including "[Name of Person], don't wait" and "Barack needs you, right now," Obama calls on the group's supporters to help elect Democrats in Congress and more broadly.

In another, longer e-mail version, Obama cites her own personal background. "There's a lot of noise and talk and back-and-forth going on in Washington, but hardly any of it seems to be about the struggles that middle-class families face," she writes.

The e-mail points to a Democrats.org sign-up page featuring an image of President Obama and encouraging supporters to "get President Obama's back."

The top of the e-mails includes the following note: "You are receiving this message as an Obama for America supporter. The Democratic National Committee is solely responsible for the content of this message."

That is not the only way that the Democrats and OFA are trying to address what they see as the "imbalance" of "voices [being] heard" in advance of the 2014 elections.

Also this week, Obama supporters received an email listed as coming from Brad Schenck, digital strategist for OFA, with the subject line "Do you like to tweet?"

The e-mail encourages supporters to become part of a Tweeting for Action campaign, a "grassroots team of top tweeters dedicated to organizing around the issues we care about."

Thursday, OFA sent out an e-mail encouraging supporters to call and tweet at House Speaker John Boehner's office regarding immigration reform.

News Briefs

RSS Feed monday >

First POST: Front Pagers

How Facebook's trending topics feed is wrecking political news; debating the FBI's need for an encrypted phone "backdoor"; democratizing crisis data; and much, much more. GO

friday >

First POST: Tracking

Questions about whether Whisper is secretly tracking its users' secrets; the FBI's continued push against the new wave of encrypted phones; community service, high-tech-mogul-style; and much, much more. GO

thursday >

First POST: Hosts

Airbnb in hot water in NYC; Knight Prototype Fund backs some civic tech projects; pondering Google's position on net neutrality; and much, much more. GO

wednesday >

First POST: Africa Calling

How some techies are starting to respond to the Ebola crisis; everything you need to know about GamerGate; how Twitter may upset the 2015 UK elections; and much, much more. GO

tuesday >

First POST: Burrowing

How Democratic candidates down-ballot are getting access to the same voter targeting tools used by larger campaigns; Microsoft Bing rolls out its election prediction program; Edward Snowden's first emails to Laura Poitras; and much, much more. GO

More