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Cory Booker Hires Democratic Organizing Veteran Addisu Demissie To Manage Senate Run

BY Sarah Lai Stirland | Tuesday, June 18 2013

Newark Mayor Cory Booker has hired a veteran of the Democratic organizing world Addisu Demissie to manage his run to succeed the late New Jersey Democratic Senator Frank Lautenberg of New Jersey.

Demissie made the announcement Tuesday on Twitter, as did Booker. Most recently he had been working out of Oakland, California as an independent political consultant. Before that, he was Chicago Mayor Rahm Emanuel's field director during his mayoral campaign. A graduate of Yale Law School, Demissie was also the former political director for Organizing for America, and President Obama's 2008 Ohio get-out-the vote director, and a former policy counsel at Google.

To the surprise of no-one, Booker first announced his bid for the Senate June 8, just five days after Lautenberg's death. Also on his team are 270 Strategies Founders Mitch Stewart and Jeremy Bird. Stewart was Obama 2012's battleground states director, and Bird was the campaign's national field director.

Booker has also hired Trilogy Interactive to manage his campaign online. Given that the Mayor is a social media fiend and is a one-man media machine online, it should be interesting to watch how his campaign unfolds in the digital world.

Reuters reports that Booker is leading in the polls for New Jersey's October 16 special election, in which four Democrats and two Republicans have indicated that they're going to run.