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Scott Zumwalt Joins Bully Pulpit Interactive

BY Sarah Lai Stirland | Wednesday, April 3 2013

Scott Zumwalt at a press conference for the It Gets Better Project. Photo: Flickr/Sen. Chris Coons (D-Del)

Scott Zumwalt, most recently the chief digital strategist for the "It Gets Better Project", has joined Bully Pulpit Interactive as a senior director.

BPI is a Democratic-leaning digital marketing and ad agency in Washington, D.C. Zumwalt will manage its Human Rights Campaign account, among others, according to BPI Partner Ben Clark in an internal staff announcement. Zumwalt spent the past two and a half years working on sex columnist Dan Savage's "It Gets Better Project," which began when Savage and his partner Terry Miller recorded a YouTube video to reassure lesbian, gay, bisexual, and transgender teens being bullied that life does get better.

The video inspired others to record their own to try and dissuade harassed LGBT teens from committing suicide. According to the project site, more than 50,000 videos have been created worldwide. Dozens of policymakers and celebrities have recorded their own messages of encouragement.

Zumwalt has also worked with the Red Cross on its mobile donation program while at Blue State Digital, and as new media and online fundraising director for Sen. Kay Hagan, (D-N.C.) when she ran for the senate seat in 2008. He also directed the online programs in Oregon and Iowa for Hillary Clinton’s presidential campaign and worked as an online strategist for former Iowa Governor Tom Vilsack.

On top of all that, Zumwalt actually went back to school for Web design in 2010. In addition to an undergraduate degree from Georgetown, he's got a certificate in graphic and Web design and development from Boston University's Center for Digitial Imaging and Arts.